Executive Personal Branding & Communications Specialist

PureLogics is seeking an Executive Personal Branding & Communications Specialist to collaborate closely with senior leadership in enhancing their professional presence, authority, and thought leadership. This role involves developing and executing strategies that transform executive expertise into influential conversations and meaningful opportunities. The position extends beyond traditional content creation and social media management, encompassing personal branding, LinkedIn engagement, podcast and media outreach, speaking engagements, strategic networking, and relationship building to elevate the company’s leadership profile.

Key Responsibilities
- Develop comprehensive personal branding strategies, content pillars, and executive positioning frameworks.
- Translate executive experiences, insights, and opinions into compelling thought-leadership content.
- Conduct in-depth research on industry trends, influential voices, relevant podcasts, media outlets, events, and speaking opportunities.
- Identify and actively pursue podcast appearances, media features, speaking engagements, collaborations, and networking opportunities.
- Perform personalized outreach to build and maintain meaningful relationships with founders, executives, podcast hosts, journalists, and industry professionals.
- Monitor relevant conversations and recommend strategic engagement opportunities to enhance visibility and influence.
- Prepare professional materials including pitches, speaker applications, executive bios, talking points, and briefing documents.
- Support audience growth through targeted engagement and professional networking initiatives.
- Track and report on content performance, engagement metrics, outreach efforts, opportunities, relationships, and follow-ups.
- Maintain organized pipelines, trackers, documentation, and regular reporting across all activities to ensure transparency and efficiency.

Required Qualifications
- Minimum of 2 years of relevant experience in personal branding, executive communications, thought leadership, public relations, content strategy, B2B marketing, strategic outreach, or professional networking.
- Exceptional written and verbal communication skills in English.
- Strong understanding of LinkedIn dynamics, personal branding principles, thought leadership development, and B2B communication strategies.
- Proven ability in research, storytelling, and content development tailored to executive audiences.
- Experience with outreach and relationship building involving podcasts, media, events, or speaking opportunities.
- High attention to detail, excellent organizational skills, and consistent follow-through on tasks.
- Proactive, self-motivated, and comfortable taking ownership of projects and initiatives.
- Sound judgment regarding tone, positioning, audience relevance, and professional communication standards.
- Ability to work directly with senior leadership while handling confidential and sensitive information with discretion.

Preferred Qualifications and Additional Information
- Familiarity with AI-assisted research and productivity tools is considered an advantage.
- This is an onsite position based in Lahore, Pakistan.
- Working hours are from 1 PM to 10 PM.

This role offers the opportunity to play a pivotal part in shaping the executive brand and expanding strategic networks within a dynamic and forward-thinking organization. Candidates who thrive in a fast-paced environment and are passionate about elevating leadership presence are encouraged to apply.