Experiential Strategy Manager

We are seeking a dynamic professional to lead below-the-line (BTL) activation strategies that align with brand objectives and consumer insights. The ideal candidate will collaborate across teams to transform brand goals into impactful, insight-driven activations. This role involves spearheading creative concepts and strategic ideas for various events such as annual dinners, product launches, retail kiosks, and large-scale brand campaigns. The candidate will also be responsible for developing annual activation plans and pitch strategies, working closely with Account Management to convert client briefs into actionable campaigns and engaging on-ground experiences. Confident presentation skills are essential, as the role requires delivering strategy presentations and pitches to clients, clearly articulating the strategic thinking and creative rationale behind proposed activations.

Key Responsibilities:
- Develop and execute BTL activation strategies that align with brand objectives and consumer insights.
- Collaborate cross-functionally to translate brand objectives into high-impact, insight-led activations.
- Lead the creation of innovative concepts and strategic ideas for events including annual dinners, product launches, retail kiosks, and large-scale brand activations.
- Formulate annual activation plans and pitch strategies in partnership with the team.
- Work closely with Account Management to interpret client briefs into actionable campaign strategies and engaging on-ground experiences.
- Confidently develop and deliver strategy presentations and pitches to clients, explaining the strategic and creative rationale behind proposed activations.

Required Qualifications:
- Proven experience in developing and executing BTL activation strategies.
- Strong ability to collaborate across departments and translate brand objectives into effective activations.
- Demonstrated leadership in creating creative concepts for diverse brand events and activations.
- Excellent communication and presentation skills, with the ability to confidently pitch ideas to clients.
- Experience working closely with account management teams to deliver client-focused campaign strategies.

Preferred Qualifications and Benefits:
- Competitive market-based compensation package, commensurate with experience.
- Annual bonuses reflecting performance and contribution.
- Comprehensive health insurance coverage extending to immediate family members.
- Clear growth opportunities within the department to support career advancement.
- Working hours are from 10 AM to 6 PM, Monday through Friday.

This role offers an exciting opportunity to contribute strategically to brand activations while working within a collaborative and growth-oriented environment.