Facebook Ads Specialist

We are seeking a skilled Facebook Ads Specialist to manage and optimize Facebook advertising campaigns from initial strategy through execution and ongoing improvement. This full-time remote role requires working during U.S. business hours and involves close collaboration with the marketing team to drive campaign performance, audience targeting, budget management, testing, and reporting. The ideal candidate will take full ownership of campaigns, ensuring alignment with business goals and delivering measurable results.

Key Responsibilities

Campaign Planning & Strategy:
Design and develop Facebook ad campaigns from scratch, aligning targeting, creative direction, and budget allocation with overall business objectives.

Ad Execution & Management:
Set up, launch, and actively manage Facebook campaigns. Continuously monitor delivery, pacing, and performance to ensure campaigns meet goals.

Audience Development:
Research, build, and refine audience segments using custom audiences, lookalikes, and interest-based targeting to enhance reach and relevance.

Performance Analysis & Reporting:
Track key metrics across active campaigns, analyze data to identify trends, and translate insights into actionable recommendations for campaign improvement.

Creative Collaboration:
Work closely with the marketing team to brief, review, and iterate on ad creatives and copy. Ensure all assets are optimized for their placements and campaign objectives.

Budget Management:
Manage daily and monthly ad spend responsibly, adjusting bids and budgets to meet efficiency targets without overspending.

Testing & Optimization:
Conduct structured A/B tests across audiences, creatives, and landing page combinations. Apply learnings systematically to optimize campaign performance.

Required Qualifications

- Proven hands-on experience planning and executing Facebook ad campaigns, preferably within a marketing agency or fast-paced environment.
- Strong proficiency with Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
- Experience managing advertising budgets with accountability for performance outcomes.
- Strong analytical skills with the ability to interpret campaign data and identify actionable trends.
- Demonstrated experience with A/B testing and a disciplined approach to applying test results.
- Confident communication skills, capable of presenting performance updates and recommendations clearly.

Preferred Qualifications and Benefits

- Ability to take full ownership of campaign outcomes from launch through optimization.
- Comfortable working independently in a remote setting with minimal supervision.
- Proactive communicator who flags issues early and makes data-driven decisions rather than relying on assumptions.
- Detail-oriented while maintaining focus on broader campaign strategy.

What Success Looks Like

Success in this role means launching campaigns with clear targeting, creative direction, and budget strategies. Campaigns are consistently monitored and optimized, with ad spend managed responsibly to meet performance targets. A/B testing should generate actionable insights that improve results, and the marketing team receives clear, useful performance updates and recommendations.

Typical Day

Your day will primarily focus on managing the company’s Facebook ad accounts. You will begin by reviewing overnight campaign performance to identify opportunities for budget adjustments, creative updates, or targeting refinements. Tasks may include preparing performance reports, briefing designers on new creative concepts, or structuring upcoming campaigns. Testing is a continuous process, involving reviewing active experiments, deciding what to scale or discontinue, and planning the next tests. Most collaboration occurs asynchronously, so strong written communication and clear documentation are essential.

Interview Process

Candidates can expect a recruiter screening, followed by a client interview, and concluding with a final selection stage.