Facebook Ads Strategist

We are seeking a skilled Facebook Ads Strategist to develop performance-driven creative strategies that help brands achieve higher conversions. The ideal candidate will possess a deep understanding of consumer psychology, audience behavior, and Facebook advertising. This role requires the ability to craft innovative ad concepts, angles, hooks, and scripts that effectively communicate brand value and drive scalable results.

Key Responsibilities:
- Develop creative strategies tailored to each brand’s products, target audience, market, and business objectives.
- Conduct thorough research on target audiences, competitors, market trends, and brand communication to uncover creative opportunities.
- Generate innovative, conversion-focused ad concepts, creative ideas, hooks, and angles.
- Write compelling ad scripts that capture attention, highlight product benefits, and encourage conversions.
- Identify and test various creative and messaging approaches to optimize ad performance.
- Analyze existing ad campaigns and leverage insights to refine and improve future creative strategies.
- Collaborate closely with designers and video editors to ensure creative concepts are accurately executed.
- Develop multiple creative variations for testing and identify opportunities to enhance conversion rates.
- Stay updated on successful ads, industry trends, and competitor campaigns to continuously generate fresh ideas.
- Contribute to overall creative strategies that boost brand performance and support scaling efforts.

Required Qualifications:
- Minimum of 2 years’ experience in Facebook Ads, Creative Strategy, Copywriting, Performance Marketing, or a related field, preferably within a digital marketing agency.
- Strong expertise in Facebook advertising and performance-driven creative strategy.
- Proven ability to develop ad concepts, creative angles, hooks, and scripts tailored to diverse brands.
- Solid understanding of consumer psychology and crafting conversion-focused messaging.
- Skilled in researching and analyzing different target audiences and industries.
- Excellent creative thinking skills with the ability to generate fresh, testable ideas.
- Experience analyzing ad performance data and applying insights to improve creative direction.
- Strong communication, research, and problem-solving abilities.

Preferred Qualifications and Benefits:
- Experience working with e-commerce brands is highly desirable.
- A portfolio showcasing ad concepts, scripts, creative strategies, or performance-driven campaigns will be an advantage.
- This is a remote position with working days from Monday to Saturday.
- Working hours are from 9 AM to 5 PM.
- Salary is competitive and aligned with market standards.

If you are passionate about driving brand growth through innovative Facebook advertising strategies and meet the above criteria, we encourage you to apply.