Facebook & Google Ads Specialist

Markezo is seeking a skilled Google Ads & Meta Ads Specialist to join our team on a part-time contract basis. This remote role involves managing and optimizing paid advertising campaigns to drive measurable growth for a diverse client portfolio. As a specialist, you will be responsible for strategizing, executing, and analyzing campaigns to maximize leads, conversions, and return on ad spend (ROAS). If you have a strong background in digital marketing and a passion for performance-driven advertising, this opportunity offers flexibility, growth, and the chance to work with a dynamic agency.

Key Responsibilities
- Plan, launch, and manage Google Ads and Meta Ads campaigns across multiple client accounts.
- Execute campaign setup, including audience targeting, ad creation, tracking implementation, and ongoing optimization.
- Monitor campaign performance daily, optimizing for leads, conversions, ROAS, and other key performance indicators.
- Conduct thorough keyword research, competitor analysis, and audience research to inform campaign strategies.
- Manage client onboarding processes and advertising account setups to ensure smooth campaign launches.
- Create detailed performance reports featuring actionable insights and strategic recommendations.
- Collaborate closely with creative and strategy teams to develop high-converting ad creatives and campaigns.
- Identify opportunities to scale campaigns and improve overall client return on investment.
- Stay current with the latest updates, trends, and best practices across Google Ads and Meta Ads platforms.

Required Qualifications
- Minimum of 2 years’ experience managing Google Ads and Meta Ads campaigns in an agency or digital marketing setting.
- Strong understanding of campaign structures, audience targeting, conversion tracking, and optimization techniques.
- Proven experience with lead generation, retargeting, and conversion-focused advertising campaigns.
- Ability to analyze campaign data and make informed, performance-driven decisions.
- Proficiency with tools such as Google Analytics, Meta Business Manager, and Google Tag Manager.
- Excellent communication skills and effective time management abilities.
- Capacity to manage multiple campaigns and client accounts simultaneously.
- Proactive problem-solving mindset with a focus on continuous improvement.

Preferred Qualifications and Benefits
- Flexible remote working hours to support work-life balance.
- Growth incentives and performance-based bonuses to reward success.
- Opportunity to contribute to and grow with an expanding digital marketing agency.
- Access to premium marketing tools, ongoing training, and a collaborative team environment.
- Clear career progression opportunities toward senior roles in paid advertising.

If you are interested in applying, please prepare a resume along with a brief cover letter highlighting your experience. Include examples of successful Google Ads and Meta Ads campaigns you have managed to demonstrate your expertise. This role offers a competitive salary and the chance to make a significant impact within a results-driven agency.