Fashion Marketing & Merchandising Executive

MOAZZAM KHAN LUXURY BRIDAL COUTURE

Karachi , Pakistan

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Moazzam Khan Couture, a distinguished luxury fashion house specializing in bridal, formal, and occasion wear, is seeking a dedicated and commercially-minded Fashion Merchandising Executive. This role focuses on understanding customer preferences, optimizing product presentation, analyzing sales trends, and contributing to the overall growth of the brand. The successful candidate will play a key role in enhancing the boutique’s merchandising strategies and supporting collection planning through insightful market and customer analysis.

Key Responsibilities
- Monitor sales performance of dresses and collections to identify best-selling and slow-moving products.
- Analyze customer preferences related to colors, fabrics, silhouettes, embellishments, and price points.
- Track inventory movement and provide recommendations to optimize stock levels and minimize dead stock.
- Assist in improving inventory turnover through effective stock management.
- Plan and maintain visually appealing product displays within the boutique to enhance customer engagement.
- Recommend improvements in product placement and merchandising strategies to boost sales.
- Conduct research on fashion trends and competitors to keep the brand aligned with market demands.
- Observe customer buying patterns and provide actionable insights to management for decision-making.
- Support collection planning by delivering market and customer analysis reports.
- Coordinate with marketing teams for collection launches, photoshoots, and promotional campaigns.
- Prepare weekly and monthly merchandising and sales performance reports.
- Present findings and recommendations to management aimed at improving sales and customer experience.

Required Qualifications
- Bachelor’s degree in Fashion Marketing & Merchandising, Fashion Design, or a related field.
- Fresh graduates are encouraged to apply; however, 1–3 years of experience in fashion retail, merchandising, luxury retail, or related sectors is preferred.
- Strong interest and understanding of luxury fashion, particularly bridal wear.
- Good knowledge of customer behavior and current fashion trends.
- Excellent communication and analytical skills.
- Ability to prepare detailed reports and present findings professionally.
- Proficiency in Microsoft Excel and Microsoft Office applications.

Preferred Qualifications and Attributes
- A strong sense of style and aesthetics aligned with luxury fashion.
- Commercial awareness of fashion retail dynamics.
- Detail-oriented with excellent organizational skills.
- Self-motivated, proactive, and able to work independently as well as part of a team.

This is a full-time position with working hours from Monday to Saturday, 1:00 PM to 10:00 PM. The role is based at our boutique located on Tariq Road, Karachi. The starting salary is competitive, beginning from Rs40,000 per month.

Candidates should be able to commute to the Tariq Road location and commit to the specified working hours. This position requires in-person attendance to effectively manage merchandising activities and collaborate with the team on-site.