Founding GTM Engineer

Nectar Social is at the forefront of transforming how people discover, evaluate, and purchase products in today’s social-driven world. Traditional marketing no longer resonates with the next generation, who prefer authentic social interactions, trusted community recommendations, and personalized experiences that feel genuine rather than corporate. Founded by former Meta product and engineering leaders and backed by over $30 million in funding from investors like GV and True Ventures, Nectar Social partners with brands such as Oura Health, Caraway, e.l.f. Cosmetics, Kosas, and OLIPOP. The company is building an AI-native social operating system that deepens relationships between brands and their communities, creating meaningful value on both sides.

We are seeking our first Go-To-Market (GTM) Engineer to develop the internal tools that power our sales and marketing teams and to help design a highly effective outbound strategy from the ground up. The role moves beyond traditional “spray-and-pray” outreach and generic AI-generated emails. Instead, you will craft personalized outreach based on warm introductions, authentic signals, and proprietary data that recipients genuinely appreciate. You will be responsible for defining this approach, building the supporting systems, and using data to validate what drives results. This position requires a hands-on builder comfortable experimenting and owning the full lifecycle of growth initiatives.

Key Responsibilities

- Develop Internal Tools: Rapidly translate ideas from sales, marketing, or executive leadership into functional tools. You will own end-to-end delivery, including front-end interfaces, data pipelines, integrations, and large language model workflows. Make strategic build-versus-buy decisions and ensure adoption and reliability across teams.

- Design Thoughtful Outbound Motion: Collaborate to define outreach plays that prioritize quality over quantity. Determine which signals to act on and which approaches to avoid. Build systems that enable a small team to execute outreach with the precision and care of a founder personally crafting each message.

- Leverage Proprietary Data for Outbound: Utilize Nectar’s unique real-time insights into consumer conversations about brands to pioneer outbound strategies no competitor can replicate.

- Drive Measurable Growth Experiments: Formulate hypotheses, build and launch experiments, measure impact on meetings and pipeline, and iterate by scaling successful tactics or discontinuing ineffective ones. Maintain a trusted scoreboard for leadership to track progress.

Required Qualifications

- Proven experience shipping internal tools that are relied upon daily, beyond prototypes or demos, with tangible examples of your work.

- Comfortable working in an AI-native environment, using tools like Claude Code or Cursor as integral parts of your workflow.

- Demonstrated success running outbound or growth experiments with clear evidence of impact on key metrics.

- Strong, informed opinions on what constitutes effective outreach today, including how strategies have evolved recently.

- High sense of ownership paired with humility and a collaborative mindset.

Preferred Qualifications

- Experience with platforms such as Clay, n8n, Gong, and Salesforce.

- Background in marketing technology, social data analytics, or experience selling to consumer brands.

- Prior experience as a founding team member or serving as a company’s first GTM engineer.

This role offers the opportunity to shape the future of social commerce by building innovative systems that connect brands and communities in authentic ways. If you thrive in a fast-paced environment where experimentation and ownership are valued, this position will allow you to make a significant impact.