Freelance Meta Ads Expert

EchoNet Services US is seeking a skilled Freelance Meta Ads Specialist to manage Facebook and Instagram advertising campaigns aimed at B2B lead generation. This remote contract role is ideally suited for a performance-driven marketer with over two years of experience in Meta Ads Manager, who can independently plan, execute, and optimize campaigns targeting call center owners, BPO operators, and business decision-makers interested in VoIP and call center solutions. The position offers a negotiable monthly retainer and begins with a 30-day paid trial, with the possibility of long-term collaboration based on performance.

Key Responsibilities
- Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns focused on B2B lead generation.
- Develop targeted strategies to reach call center owners, BPOs, and relevant business decision-makers.
- Manage campaign budgets, audience targeting, ad placements, and bidding strategies effectively.
- Conduct research on target audiences, competitors, customer needs, and advertising opportunities.
- Create compelling ad copy, headlines, and creative briefs for designers and video editors.
- Test various audiences, creatives, messaging, and campaign formats to enhance results.
- Monitor lead quality to minimize irrelevant inquiries, including job-related responses.
- Collaborate with the sales team to assess qualified leads and track customer conversion outcomes.
- Use relevant metrics and CRM data to track campaign performance.
- Prepare weekly performance reports detailing ad spend, lead quality, cost per qualified lead, and optimization recommendations.
- Identify underperforming campaigns and implement improvements within approved budgets.
- Ensure compliance with Meta advertising policies and maintain accurate campaign documentation.

Required Qualifications
- Minimum of 2 years hands-on experience with Meta Ads Manager.
- Proven track record running Facebook and Instagram lead generation campaigns.
- Strong understanding of B2B advertising, audience research, and campaign optimization techniques.
- Skilled in ad copywriting, creative testing, and performance analysis.
- Ability to evaluate lead quality beyond total lead volume.
- Knowledge of advertising budgets, conversion tracking, and campaign reporting.
- Proficient in written and spoken English.
- Capable of working independently, meeting deadlines, and maintaining proactive communication.
- Portfolio or case studies demonstrating previous campaign success.

Preferred Qualifications and Benefits
- Experience in B2B lead generation within IT services, SaaS, telecommunications, or VoIP sectors.
- Familiarity with call center or BPO markets.
- Knowledge of Meta Pixel, Conversions API, and offline conversion tracking.
- Experience using Zoho CRM or similar platforms.
- Ability to coordinate effectively with designers, video editors, and sales teams.

Performance Evaluation
Performance will be measured based on the number and quality of qualified B2B leads, cost per qualified lead, lead-to-customer conversion rates where measurable, campaign optimization efforts, accuracy of reporting, budget management, and communication skills. Evaluations consider the approved advertising budget, sales follow-up, and tracking data, with no guaranteed sales volume or return on ad spend.

Work Arrangement
This is a fully remote freelance contract with flexible working hours, requiring adherence to agreed communication and reporting schedules. The engagement starts with a 30-day paid trial and includes weekly performance reviews. Successful candidates may continue on a long-term basis depending on performance and business needs. Campaigns will be managed through company-owned advertising accounts with approved access.

Compensation ranges from Rs30,000 to Rs50,000 per month, negotiable based on experience and skills. The preferred candidate location is Pakistan.