Gaming Content and Social Media Manager

We are seeking a creative and results-oriented Gaming Content & Social Media Manager to lead the promotion of our casual cricket game and expand its audience across various digital platforms. This role involves developing innovative content ideas, managing content creation and publication, and maintaining a consistent schedule to engage and grow the player community. The ideal candidate will have a strong understanding of social media trends, enjoy crafting diverse content formats, and demonstrate proven success in driving measurable engagement. A passion for cricket and familiarity with the sport is highly desirable.

Key Responsibilities
- Develop creative content ideas and campaigns to promote the game effectively.
- Build and manage a daily or weekly content calendar across multiple social media and digital channels.
- Create, coordinate, and publish engaging content such as short-form videos, graphics, memes, social posts, blog articles, community content, promotional materials, and other creative formats.
- Adapt content to suit different platforms, audiences, and formats to maximize reach and engagement.
- Monitor social media, gaming, and cricket-related trends to identify new content opportunities.
- Experiment with various content formats, messaging, and creative concepts to enhance audience interaction.
- Analyze content performance data and apply insights to improve future content strategies.
- Collaborate with the game and product teams to translate new features, updates, events, and promotions into compelling content.
- Foster and maintain an active and engaged community around the game.
- Track and report on key content and social media performance metrics regularly.

Required Qualifications
- Proven experience in social media management, digital content creation, content marketing, gaming content, or a related field.
- Strong knowledge of social media platforms and current digital content trends.
- Demonstrated ability to develop and consistently execute creative content ideas.
- Experience producing or managing a variety of digital content, including social media posts, videos, graphics, blogs, and other formats.
- Excellent creative thinking skills with the ability to independently identify content opportunities.
- Proficiency with content creation tools for video, graphics, and other digital media.
- Analytical mindset with the capability to interpret content performance metrics and optimize results.
- Fluent in English, both written and spoken.
- Ability to work independently, manage deadlines, and maintain a consistent publishing schedule.
- Strong interest in gaming and digital entertainment.
- Genuine knowledge of and enthusiasm for cricket is highly preferred.
- Submission of a portfolio or examples of previous content work is required, including details of the candidate’s role, platforms used, and measurable outcomes such as views, engagement, reach, follower growth, traffic, or conversions.

Preferred Qualifications
- Experience promoting mobile, web, casual, sports, or gaming products.
- Familiarity with cricket and its online communities or audience.
- Proven track record of growing social media accounts or online communities from early stages.
- Experience managing both paid and organic social media campaigns.
- Skilled in using analytics tools to measure and report on content performance.
- Basic graphic design and/or video editing skills.
- Experience collaborating with influencers, creators, or gaming communities.

This full-time, onsite position is based in Lahore and offers an exciting opportunity to shape the digital presence of a popular casual cricket game within a dynamic marketing team.