Gaming, Content & Social Media Manager

We are seeking a creative and results-oriented Gaming Content & Social Media Manager to lead the promotion of our casual cricket game and expand its audience across various digital platforms. This role involves developing innovative content ideas, managing content creation, maintaining a consistent publishing schedule, and exploring new ways to engage and attract players. The ideal candidate will have a strong understanding of social media trends, enjoy content creation, and be able to demonstrate measurable success from previous work. A genuine passion for cricket and knowledge of the sport is highly preferred.

Key Responsibilities

- Develop creative content ideas and campaigns to promote the game effectively.
- Build and manage a daily or weekly content calendar across multiple social media and digital platforms.
- Create, coordinate, and publish engaging content including short-form videos, graphics, memes, social posts, blog articles, community content, promotional materials, and other creative formats designed to attract and engage players.
- Adapt content to suit different platforms, audiences, and formats.
- Monitor social media, gaming, and cricket-related trends to identify new content opportunities.
- Experiment with various content formats, messaging, and creative concepts to enhance reach and engagement.
- Track content performance and use data-driven insights to improve future content strategies.
- Collaborate with the game/product team to understand new features, updates, events, and promotions, translating these into compelling content.
- Support the growth and maintenance of an active community around the game.
- Track and report on key content and social media performance metrics.

Required Qualifications

- Proven experience in social media, digital content, content marketing, gaming content, or a related field.
- Strong understanding of social media platforms and current digital content trends.
- Demonstrated ability to develop and execute creative content ideas consistently.
- Experience managing diverse digital content types, including social media posts, videos, graphics, blogs, and other creative formats.
- Strong creative thinking skills with the ability to independently identify content opportunities.
- Proficiency with content creation tools for video, graphics, and other digital media.
- Analytical mindset with the ability to interpret content performance data and apply insights to improve results.
- Excellent written and spoken English communication skills.
- Ability to work independently, manage deadlines, and maintain a consistent publishing schedule.
- A strong interest in gaming and digital entertainment.
- A genuine interest in and knowledge of cricket is highly preferred.
- Submission of a portfolio or examples of previous content work is required, including details of the candidate’s role, platforms used, and measurable results such as views, engagement, reach, follower growth, traffic, or conversions.

Preferred Qualifications

- Experience promoting mobile, web, casual, sports, or gaming products.
- Familiarity with cricket and its online communities or audience.
- Proven track record of growing social media accounts or online communities from early stages.
- Experience managing both paid and organic social media campaigns.
- Proficiency with analytics tools to measure and report on content performance.
- Basic graphic design and/or video editing skills.
- Experience collaborating with influencers, content creators, or gaming communities.

This full-time, onsite position is based in Lahore and offers an exciting opportunity to contribute to a growing gaming brand by leveraging creativity and digital expertise.