Generative Engine & Search Engine Optimization Specialist

We are seeking a results-oriented Generative Engine and Local SEO Specialist with 5 to 7 years of experience to enhance our visibility across Google Search, Google Maps, and AI-driven search platforms such as ChatGPT and Google Gemini. The ideal candidate will possess a deep understanding of local SEO, search engine algorithms, and emerging AI search trends. This role requires a data-driven approach to improve search rankings, increase local traffic, and drive conversions through innovative SEO strategies.

Key Responsibilities

Local SEO Strategy & Execution: Develop and execute local SEO strategies to boost rankings in Google Search and Google Maps (Local Pack). Manage and optimize Google Business Profile listings, build local citations and directory listings, and implement location-based keyword strategies.

Generative Engine Optimisation (GEO): Optimize content for AI-generated search results on platforms like ChatGPT, Gemini, and Perplexity. Structure content to target featured snippets, AI summaries, and voice search. Develop entity-based SEO strategies and semantic content frameworks. Create high-authority, structured content that AI engines can easily interpret and surface. Stay updated on AI search trends and algorithm changes to adapt strategies accordingly.

On-Page & Technical SEO: Optimize website structure, metadata, schema markup, and internal linking. Implement local schema types such as LocalBusiness, FAQ, and Service schema to enhance search visibility. Conduct technical SEO audits focusing on site speed, mobile optimization, crawlability, and indexing issues. Improve Core Web Vitals and overall user experience.

Keyword Research & Content Strategy: Perform local and intent-based keyword research to identify high-conversion, geo-targeted keywords. Collaborate with content teams to develop SEO-optimized landing pages and blog content. Create industry-specific landing pages tailored to target audiences.

Off-Page SEO & Authority Building: Build high-quality local backlinks and citations. Develop PR and outreach strategies to support link building efforts. Manage partnerships aimed at growing local SEO authority.

Performance Tracking & Reporting: Monitor SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush. Track keyword rankings, organic traffic, local map pack rankings, conversions, and leads. Provide data-driven insights and actionable recommendations to stakeholders.

Collaboration & Execution: Work closely with developers, designers, and marketing teams to implement SEO recommendations across websites and campaigns. Align SEO strategies with overall business growth objectives.

Required Qualifications

- Bachelor’s degree in Computer Science, Marketing, or a related field (or equivalent experience).
- 5 to 7 years of experience in SEO, with a strong focus on Local SEO.
- Proven expertise in Local SEO and Google Business Profile optimization.
- Solid understanding of Generative Engine Optimisation (GEO) and AI search optimization.
- In-depth knowledge of Google ranking factors, local search algorithms, and entity-based SEO.

Preferred Qualifications and Benefits

- Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and Screaming Frog.
- Familiarity with local SEO tools like BrightLocal, Whitespark, and GBP management platforms.
- Basic technical skills in HTML, CSS, and CMS platforms including WordPress, Shopify, and Webflow.
- Additional skills in content marketing, copywriting, conversion rate optimization (CRO), PPC, and paid search campaigns.
- Experience optimizing content for voice search and AI search engines.

Why Join Us

Join a forward-thinking team working on cutting-edge SEO and AI search strategies. This role offers the opportunity to lead innovation in Local SEO and Generative Engine Optimization. You will thrive in a collaborative, growth-focused environment with exposure to multiple industries and international clients.