We are seeking a General Manager Sales to join a leading company specializing in technology, AI, and power solutions, based onsite in Lahore. The successful candidate will be responsible for developing and implementing the company’s sales strategy, leading the sales team, and driving growth in corporate fuel sales. This role focuses on expanding profitability and identifying new business opportunities across diverse sectors including industrial, commercial, SME, construction, logistics, transport, agriculture, healthcare, hospitality, telecom, manufacturing, and power generation. The ideal candidate will have extensive experience in petroleum sales, diesel marketing, lubricants, generators, backup power solutions, industrial energy sales, and business development.

Key Responsibilities

Sales Strategy & Business Growth: Develop and execute the annual sales and business development plan. Identify new markets and customer segments, achieve revenue targets, increase market penetration, and improve customer retention. Expand B2B fuel sales nationwide and create strategic sales plans for diesel, furnace oil, lubricants, and petroleum products.

Corporate Sales: Acquire and manage key accounts across various industries including manufacturing, hotels, shopping malls, textile mills, logistics, cement plants, construction, transport fleets, steel mills, infrastructure contractors, cold storage, food processing, hospitals, agriculture, commercial buildings, universities, real estate, data centers, telecom, warehouses, and generator rental companies.

Business Development: Generate new business opportunities in bulk fuel supply, fleet fuel management, fuel transportation, generator fuel supply contracts, corporate fuel cards, lubricant sales, diesel supply agreements, fuel storage tank rental, long-term supply contracts, furnace oil contracts, and fuel dispenser sales.

Sales Leadership: Lead, mentor, and develop the sales team by conducting weekly pipeline reviews, recruiting and training sales professionals, setting KPIs and sales targets, establishing incentive and commission structures, and monitoring daily sales activities to drive performance.

Key Account Management: Build and maintain long-term relationships with industrial groups, large SMEs, government organizations, OEM partners, public sector enterprises, contractors, private corporations, and EPC companies. Ensure high customer satisfaction, increased wallet share, contract renewals, and cross-selling opportunities.

Market Intelligence: Monitor petroleum pricing trends, analyze customer buying behavior, evaluate competitor activities, recommend pricing strategies, identify market opportunities, and develop expansion plans.

Commercial Responsibilities: Negotiate commercial agreements, improve profit margins, approve quotations, ensure timely collections, lead tender participation, monitor customer credit exposure, and manage contract negotiations.

Operational Coordination: Collaborate closely with operations, finance, fleet management, logistics, procurement, and customer support teams to ensure uninterrupted fuel supply and exceptional customer service.

Reporting: Prepare weekly sales reports, sales forecasts, competitor analysis, monthly business reviews, revenue reports, key account reviews, pipeline reports, market intelligence reports, and business expansion plans.

Required Qualifications

- 8 to 15 years of progressive B2B sales experience with a minimum of 5 years in senior sales leadership roles.
- Proven track record in petroleum, diesel, lubricants, energy, industrial products, or related sectors.
- Demonstrated success managing high-value corporate accounts.
- Experience leading and scaling sales teams.
- Strong skills in contract negotiation and business development.
- Bachelor’s degree in Business Administration, Marketing, Engineering, or related fields. An MBA in Marketing or Sales is preferred.

Preferred Qualifications and Benefits

Experience in the following industries is highly desirable: Oil Marketing Companies (OMCs), power backup solutions, fuel distribution, industrial equipment, lubricants, construction materials, industrial energy, heavy machinery, generator sales, logistics, and fleet management.

The compensation package is competitive and market-aligned, including a basic salary, performance incentives, sales commission, car allowance, fuel allowance, mobile allowance, and medical benefits, all commensurate with qualifications and experience.

Additional Details

- Working Mode: Onsite
- Work Hours: 9:00 AM to 6:00 PM
- Work Days: Monday to Saturday (alternate Saturdays off)
- Location: Lahore, Pakistan
- Experience: 8-10+ years

This is an excellent opportunity for a seasoned sales leader to contribute to a dynamic organization within a growing industry.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
18 - 65 Years
Minimum Education:
Master
Career Level:
Mid-Level
Experience:
6 Years - 10 Years
Apply Before:
Oct 18, 2026
Posting Date:
Oct 12, 2026

HR Ways

· 11-50 employees - Lahore

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