Go-to-Market Lead - Outbound and Inbound

Mnml is a strategic and creative agency acting as an embedded marketing and go-to-market (GTM) department for its clients. Currently, we are engaged in a long-term partnership with a US-based enterprise in the insurance compliance sector. This engagement spans brand identity, website development, revenue architecture, GTM strategy, sales enablement, funnel infrastructure, and AI-driven workflow automation. We are seeking a GTM Lead to design, build, and execute a comprehensive go-to-market engine across inbound, outbound, paid, network, and channel motions. This role involves managing a team of GTM specialists and collaborating closely with the Head of Strategy to ensure seamless motion sequencing, infrastructure development, and pipeline results.

Key Responsibilities
- Develop and continuously update a 12-month GTM activation plan covering inbound, outbound, paid acquisition, network activation, channel partnerships, and lifecycle expansion, ensuring proper phasing and prioritization.
- Lead the outbound engine by building custom audience lists, managing segment-specific email sequences, scaling LinkedIn outreach, and overseeing deliverability infrastructure including dedicated sending domains and inbox placement. Manage lead generation associates and copywriters for outbound content.
- Collaborate with SEO and content specialists to execute the inbound engine, including SEO foundations, organic content, conversion assets, and paid search campaigns. Own the inbound funnel from landing page through MQL handoff.
- Oversee paid acquisition campaigns on LinkedIn, Meta, and Google Ads, managing audience targeting, retargeting, creative briefs, spend allocation, and performance reporting.
- Drive network activation by coordinating warm referral motions, CRM logging, and conversion tracking, working closely with client leadership on outreach to first-degree contacts.
- Build and maintain GTM infrastructure, primarily in GoHighLevel (or HubSpot), including lead routing, ICP scoring, lifecycle automation, sales enablement assets, and leadership reporting dashboards.
- Design and implement AI-powered workflows for prospect research, enrichment, personalization, follow-up automation, and CRM hygiene, balancing automation with human review for high-value targets.
- Manage and mentor the GTM specialist team, providing clear briefs, reviewing outputs, prioritizing tasks, and holding the team accountable for pipeline outcomes.

Required Qualifications
- 2 to 6 years of experience building and managing B2B GTM systems, preferably with exposure to enterprise or mid-market sales cycles.
- Proven success in creating outbound or inbound engines from the ground up, including the supporting infrastructure.
- Strong written communication skills for drafting briefs, email sequences, and internal documentation.
- Experience managing specialists and driving them toward measurable outcomes.
- Confidence and credibility in client-facing settings, particularly with founders and sales leadership.
- A bias toward action with the ability to move quickly, iterate based on market feedback, and refine strategies continuously.

Preferred Qualifications and Benefits
- Hands-on experience with lead sourcing and enrichment tools such as Apollo, Clay, LinkedIn Sales Navigator, and validation platforms like ZeroBounce.
- Proficiency in cold email platforms (Instantly, Smartlead) and understanding of deliverability best practices.
- Familiarity with CRM and pipeline management tools, ideally GoHighLevel or HubSpot, including lead routing and lifecycle automation.
- Skilled in paid advertising platforms including LinkedIn Ads Manager, Meta Ads Manager, and Google Ads with expertise in custom audience strategies and retargeting.
- Comfortable briefing and reviewing SEO and content work using tools like Ahrefs.
- Experience with analytics platforms such as GA4 and basic reporting frameworks.
- Knowledge of AI tools (Claude, ChatGPT) and no-code automation platforms (Zapier, Make) to enhance personalization and workflow automation.

Why Join Mnml
- Take direct ownership of a complex, high-impact GTM engine from day one.
- Collaborate closely with senior strategy leadership on positioning, narrative, and motion design.
- Engage hands-on in building AI-powered workflows that generate compounding value.
- Gain exposure to the full B2B GTM spectrum, including enterprise positioning, multi-segment funnels, channel partnerships, and lifecycle expansion.
- Thrive in a fast-paced, lean team environment with high standards and rapid decision-making.
- Explore entrepreneurial opportunities within the company.

Compensation
The role offers a monthly salary ranging from USD 700 to 1400 plus performance-linked bonuses based on pipeline and qualified meeting outcomes.