Google Ad Specialist

Edmento is seeking an experienced Google Ads Specialist to take full ownership of our paid search campaigns with a focus on lead generation. The ideal candidate will audit, manage, and optimize campaigns to drive high-quality, relevant leads rather than just increasing clicks or form submissions. This role requires a strategic thinker who can identify inefficiencies, reduce wasted spend, and develop clear plans to improve campaign performance and return on ad spend.

Key Responsibilities:
- Conduct a thorough audit of the existing Google Ads account and analyze previous campaign performance.
- Develop, launch, and manage Google Search campaigns focused on lead generation.
- Perform keyword research, search-intent analysis, and competitor benchmarking.
- Create and maintain an effective keyword strategy, including negative keywords to filter irrelevant traffic.
- Review and optimize campaign and ad group structures for maximum efficiency.
- Write, test, and refine high-converting search ad copy.
- Manage bidding strategies, budgets, geographic targeting, and audience segmentation.
- Regularly review search terms to eliminate irrelevant clicks and improve lead quality.
- Set up and verify conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Monitor key performance indicators such as cost per lead, conversion rates, and overall lead quality.
- Identify opportunities for landing page improvements to boost conversion rates.
- Continuously test and optimize campaigns based on data-driven insights.
- Provide clear, actionable reporting and strategic recommendations to stakeholders.

Required Qualifications:
- 6 to 10+ years of hands-on experience managing Google Ads campaigns, with a strong emphasis on Search and lead-generation.
- Proven track record managing real advertising budgets and delivering measurable results.
- Deep understanding of Google Ads platform, GA4, and Google Tag Manager.
- Ability to diagnose underperforming campaigns and clearly explain issues and solutions.
- Expertise in conversion rate optimization and landing page best practices.
- Experience running UK-based lead-generation campaigns is highly desirable.
- Background in education, tutoring, or similar service industries is an advantage.

We are looking for a candidate who is analytical, commercially minded, and able to justify their strategic decisions rather than relying solely on standard Google Ads best practices. This is not an entry-level position; applicants should have substantial practical experience beyond certifications or theoretical knowledge.

Candidates applying should be prepared to share examples of lead-generation accounts they have managed, including approximate budgets, results achieved, and specific actions taken to improve campaign performance.

We welcome informal conversations with experienced PPC professionals interested in learning more about Edmento and this opportunity before formally applying.

This role offers the chance to lead impactful campaigns in a growing organization focused on quality lead generation and measurable business outcomes.