Google ads expert

We are seeking a results-oriented Google Ads Specialist to lead the planning, execution, and optimization of paid search campaigns for our ecommerce store. In this role, you will manage the entire campaign lifecycle—from keyword research and ad copywriting to bid management and conversion tracking. Working closely with both marketing and development teams, your efforts will directly contribute to driving qualified traffic and increasing revenue. Success will be measured by your ability to consistently improve return on ad spend (ROAS), uncover new growth opportunities within Google's platforms, and provide clear, data-driven recommendations for budget allocation.

Key Responsibilities

- Plan, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, and Display/YouTube channels.
- Conduct thorough keyword research and competitive analysis to identify high-intent opportunities.
- Write and A/B test ad copy, headlines, and creative assets to enhance click-through and conversion rates.
- Monitor daily campaign performance metrics such as CPC, CTR, ROAS, and conversion rates, adjusting bids and budgets as needed.
- Set up and maintain conversion tracking, Google Tag Manager, and Google Analytics integrations to ensure accurate data collection.
- Collaborate with the ecommerce team to optimize product feeds for Google Shopping campaigns.
- Produce regular performance reports that include clear insights and actionable recommendations.
- Stay up to date with Google Ads policy changes, auction dynamics, and platform updates.
- Work closely with the development team to improve landing page performance and tracking accuracy.

Required Qualifications

- Minimum of 5 years of hands-on experience managing Google Ads accounts, preferably within ecommerce brands.
- Proven ability to improve ROAS and scale ad spend profitably.
- Strong expertise in Google Ads, Google Merchant Center, Google Analytics (GA4), and Google Tag Manager.
- Experience managing Shopping campaigns and optimizing product feeds; familiarity with Shopify is a plus.
- Analytical mindset with advanced skills in Excel or Google Sheets for detailed reporting.
- Excellent written communication skills for reporting and collaborating across teams.
- Ability to work independently while managing multiple campaigns and budgets simultaneously.

Preferred Qualifications and Benefits

- Google Ads certification is preferred, demonstrating a strong foundational knowledge of platform best practices.
- Opportunity to work in a dynamic ecommerce environment with cross-functional collaboration.
- The role offers direct impact on business growth through data-driven marketing strategies.

This position reports directly to the growth and marketing function and requires close coordination with ecommerce operations to align campaigns with inventory, promotions, and product launches. If you are passionate about leveraging Google Ads to drive measurable sales growth and thrive in a fast-paced environment, we encourage you to apply.