Google Ads Expert

We are seeking a skilled and results-oriented Google Ads Expert with 2 to 3 years of hands-on experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate will have a strong grasp of paid advertising strategies, keyword research, campaign management, and performance analysis to drive quality traffic, leads, and conversions. This role requires working the night shift from 5 PM to 1 AM, based at our office in Khayaban-e-Amin, Lahore. The position is full-time, Monday to Friday, and involves in-person work.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across multiple platforms including Search, Display, YouTube, and Performance Max.
- Conduct thorough keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
- Monitor campaign performance closely, adjusting bids, budgets, ad copy, and targeting to improve return on investment (ROI).
- Track and analyze key campaign metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS).
- Set up and maintain conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Perform A/B testing on ad creatives, landing pages, and overall campaign strategies to identify the most effective approaches.
- Manage advertising budgets efficiently to meet business goals and maximize impact.
- Prepare regular performance reports and provide actionable insights and recommendations to stakeholders.
- Stay up-to-date with the latest Google Ads features, policies, and industry trends to ensure campaigns remain competitive.
- Collaborate closely with the marketing team to support lead generation, sales, and revenue targets.

Required Qualifications

- 2 to 3 years of practical experience managing Google Ads campaigns.
- Strong knowledge of Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
- Proficiency in keyword research tools and conducting competitor analysis.
- Experience with Google Analytics 4, Google Tag Manager, and setting up conversion tracking.
- Excellent analytical skills with the ability to interpret complex campaign data and optimize accordingly.
- Understanding of landing page optimization and conversion rate optimization (CRO) techniques.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
- Strong problem-solving abilities and effective communication skills.

Additional Information

- Location: Khayaban-e-Amin, Lahore (in-person work).
- Working Hours: Night shift from 5 PM to 1 AM, Monday to Friday.
- Salary Range: Rs70,000 to Rs150,000 per month, commensurate with experience and skills.

This position offers an excellent opportunity for a Google Ads professional to grow their expertise while contributing to a dynamic marketing team. If you are passionate about digital advertising and eager to deliver measurable results, we encourage you to apply.