Google Ads Expert

PVC Custom Patches is a global leader in providing custom embroidery, iron-on, chenille, and PVC patches. The company prides itself on delivering high-quality, durable patches at economical prices, suitable for a wide variety of apparel and accessories. With a commitment to quality and customer satisfaction, PVC Custom Patches offers free worldwide shipping, making its products accessible to individuals, businesses, and organizations around the globe. The team focuses on reliable service, fast turnaround times, and maintaining consistent product standards across different regions.

The Google Ads Expert role is a full-time, on-site position based in Lahore. The primary responsibility is to manage and optimize paid search campaigns to increase qualified traffic and online sales for PVC Custom Patches. This includes setting up and structuring Google Ads accounts, conducting thorough keyword research, crafting and refining compelling ad copy, and designing effective campaign and ad group structures. The expert will continuously monitor campaign performance, analyze data, adjust bids and budgets, and run A/B tests to enhance click-through rates and conversion rates. Collaboration with the marketing and design teams is essential to ensure that ad campaigns align with landing pages, promotional offers, and the overall brand strategy.

Key Responsibilities:
- Manage and optimize Google Ads campaigns to drive targeted traffic and increase online sales.
- Set up and structure Google Ads accounts, including campaign and ad group organization.
- Conduct comprehensive keyword research to identify high-performing search terms.
- Write clear, persuasive ad copy tailored to target audiences and aligned with landing pages.
- Monitor campaign performance metrics and analyze data to inform strategic adjustments.
- Adjust bids and budgets to maximize return on investment and meet campaign goals.
- Implement A/B testing to improve ad effectiveness and conversion rates.
- Collaborate closely with marketing, sales, and design teams to ensure cohesive campaign execution.

Required Qualifications:
- Proven expertise in Google Ads account setup, campaign management, keyword research, and bid optimization.
- Experience with performance tracking and analysis using Google Analytics or similar tools.
- Strong copywriting skills with the ability to create engaging and relevant ad content.
- Solid understanding of digital marketing principles, including PPC strategy, conversion rate optimization, and remarketing techniques.
- Ability to manage budgets effectively, forecast campaign performance, and achieve defined ROI and CPA targets.
- Excellent analytical and problem-solving skills, with proficiency in working with spreadsheets and dashboards.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams on-site.
- Relevant experience in e-commerce or product-focused advertising; familiarity with apparel or custom products is advantageous.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in PPC campaign management.

This role offers the opportunity to work in a dynamic environment with a global reach, contributing directly to the growth and success of a reputable brand. The position requires a detail-oriented professional who thrives in a collaborative setting and is passionate about driving measurable results through digital advertising.