Google Ads Expert

Nexus Hybrids is a dynamic digital agency and software company with a diverse team of over 30 professionals located in Sialkot (Pakistan), Rochdale (UK), and Woodbridge, VA (USA). We specialize in performance marketing and develop web, app, and custom software solutions for clients across the US, UK, Gulf, and Pakistan markets. As paid search remains a core growth driver for us, we are seeking a skilled Google Ads Specialist to take full ownership of planning, launching, and scaling paid campaigns across multiple platforms including Search, Performance Max, Display, and Shopping.

Key Responsibilities
- Develop and manage campaigns across Search, Performance Max, Display, Shopping, and YouTube tailored to client objectives.
- Conduct thorough keyword research, create tightly themed ad groups, craft compelling ad copy, and maintain negative keyword lists.
- Select and optimize bidding strategies, manage budgets and pacing, scale successful campaigns, and eliminate inefficiencies to meet ROAS and CPA goals.
- Implement and quality-assure conversion tracking setups including Google Ads tags, GA4, Google Tag Manager, and enhanced conversions; troubleshoot and resolve tracking issues.
- Test ad copy, creative assets, landing pages, and audience segments using experiments to validate performance before scaling.
- Optimize campaigns for Quality Score, impression share, and search term relevance to maximize effectiveness.
- Monitor campaign performance daily, promptly addressing spend anomalies, policy violations, or disapprovals.
- Create clear, insightful reports and dashboards, communicating results and recommendations to clients and internal teams.
- Stay updated on Google Ads platform changes, auction dynamics, policy updates, and industry best practices, sharing knowledge with the team.

Required Qualifications
- Minimum of 2 years’ experience managing live Google Ads campaigns with direct budget responsibility.
- Proficient in Search and Performance Max campaigns, with solid experience in Display and Shopping ads.
- Strong skills in keyword research, ad copywriting, and understanding of search intent.
- Practical knowledge of conversion tracking tools including Google Ads tag, GA4, GTM, and enhanced conversions, with a clear grasp of attribution models.
- Ability to analyze key performance metrics such as ROAS, CPA, CTR, CPC, conversion rate, and impression share, and translate data into actionable decisions.
- Excellent written and verbal English communication skills for client-facing reporting and collaboration.
- Highly organized and self-motivated, capable of managing multiple accounts and deadlines independently.

Preferred Qualifications and Benefits
- Google Ads certifications in Search, Display, Shopping, or Measurement are advantageous.
- Advanced experience with GA4, Google Tag Manager setup, UTM tracking discipline, and server-side tracking.
- Knowledge of Merchant Center and Shopping feed management including setup, troubleshooting, and optimization.
- Familiarity with other advertising platforms such as Meta Ads, TikTok Ads, or Microsoft Ads.
- Background in e-commerce platforms like Shopify or WooCommerce, or lead generation for service-based businesses.
- Experience with reporting tools such as Looker Studio and Supermetrics, along with landing page optimization and conversion rate optimization (CRO) awareness.
- Previous agency experience managing multiple clients across various industries and markets is a plus.

We offer a competitive salary range based on experience, complemented by performance-based bonuses. You will gain exposure to international clients in diverse markets and have real ownership over accounts and budgets rather than simply executing tasks. Our fast-paced environment ensures your contributions are visible and your professional growth is accelerated. Flexible working options include on-site at our Sialkot office or fully remote arrangements. We also support continuous learning, certifications, and provide the necessary tools to excel in your role.

The monthly salary range for this position is Rs30,000 to Rs90,000, commensurate with experience. The role is full-time and based in Sialkot, with the option for remote work.

To apply, please submit your CV along with a brief summary of the Google Ads accounts you have managed, including budget sizes, results achieved, and a campaign outcome you are particularly proud of. Supporting materials such as portfolios, case studies, sample dashboards, or Google Ads certifications are highly encouraged.