Google Ads

We are seeking a skilled Google Ads Specialist to join our team and take charge of planning, managing, and optimizing paid advertising campaigns across multiple Google platforms. This role requires a hands-on approach to creating high-performing campaigns on Search, Display, YouTube, Performance Max, and other relevant channels. The ideal candidate will be responsible for driving measurable results by leveraging data-driven strategies and collaborating closely with cross-functional teams.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns to achieve business goals.
- Manage campaigns across Search, Display, YouTube, Performance Max, and other Google Ads formats.
- Conduct thorough keyword research, competitor analysis, and audience segmentation to inform campaign strategies.
- Monitor key performance indicators such as conversions, CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), and other relevant metrics.
- Collaborate with internal teams to develop and optimize conversion-focused landing pages that enhance campaign effectiveness.
- Set up and maintain conversion tracking using Google Tag Manager and Google Analytics 4 to ensure accurate measurement of campaign outcomes.
- Continuously test and refine ad copies, keywords, audience targeting, bidding strategies, and campaign structures to improve performance.
- Prepare regular performance reports and deliver actionable insights to stakeholders for informed decision-making.
- Manage and optimize advertising budgets to maximize return on investment and campaign efficiency.
- Stay current with updates to the Google Ads platform, advertising policies, and best practices in performance marketing.

Required Qualifications

- Proven experience in managing and optimizing Google Ads campaigns across multiple formats including Search, Display, YouTube, and Performance Max.
- Strong analytical skills with the ability to interpret campaign data and translate it into actionable strategies.
- Proficiency in keyword research, competitor analysis, and audience targeting techniques.
- Hands-on experience with Google Tag Manager and Google Analytics 4 for conversion tracking and performance measurement.
- Ability to collaborate effectively with cross-functional teams, particularly in developing and optimizing landing pages.
- Excellent communication skills for reporting and presenting campaign results and recommendations.
- Strong organizational skills with the ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications and Benefits

- Prior experience in a similar role within a fast-paced digital marketing environment will be preferred.
- A proactive attitude towards continuous learning and staying updated on the latest Google Ads platform changes and industry trends.
- Opportunity to work in-person, fostering close collaboration and team engagement.

This position offers the chance to work directly with a dynamic team focused on driving impactful digital marketing initiatives. If you have a passion for performance marketing and a proven track record with Google Ads, we encourage you to apply.