Posted Sep 24, 2026 30 views
We are seeking a skilled specialist with expertise in both Google Ads and Google Local Service Ads (LSA) to plan, launch, and optimize paid campaigns primarily targeting the UK market. The ideal candidate will be confident in client-facing roles and capable of converting ad spend into measurable leads and calls. This position requires hands-on experience managing diverse Google Ads formats and LSA, with a strong focus on delivering results and maintaining excellent client communication.
Key Responsibilities
- Plan, set up, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube platforms.
- Set up, verify, and manage Google Local Service Ads, including Google Guarantee/Screened profiles, service categories, and designated service areas.
- Oversee LSA lead management by disputing invalid leads, monitoring lead quality, and optimizing bidding strategies such as Max per Lead and Max Leads.
- Develop and implement budget management strategies to allocate spend effectively across Google Ads and LSA, maximizing return on ad spend (ROAS) and minimizing cost-per-lead.
- Create targeted strategies using keywords, audience segments, demographics, service areas, and remarketing tailored specifically for UK audiences.
- Conduct thorough keyword research, including negative keywords, and craft compelling ad copy, extensions, and LSA business profiles to improve campaign performance.
- Set up and manage conversion tracking, Google Analytics 4 (GA4), call tracking, and Google Tag Manager to ensure accurate measurement of campaign results.
- Execute A/B testing on ads, landing pages, and bidding strategies such as Manual CPC, Max Conversions, target ROAS, and target CPA to optimize performance.
- Manage Google Business Profile optimization and monitor reviews to enhance LSA ranking and overall campaign effectiveness.
- Monitor campaign performance daily, prepare detailed reports, and communicate actionable insights to clients through calls, emails, and virtual meetings.
- Stay current with the latest Google Ads and LSA features, policies, and industry best practices to maintain competitive advantage.
Required Qualifications
- Proven experience managing Google Ads and Local Service Ads campaigns, preferably for clients based in the UK.
- Practical knowledge of LSA setup, verification, lead dispute resolution, and Google Business Profile optimization.
- Strong skills in budget planning, bid strategy development, and audience/service-area targeting.
- Experience working with Google Ads Editor, GA4, Google Tag Manager, call tracking tools, and familiarity with Looker Studio is advantageous.
- Excellent command of English, both written and spoken, with the ability to confidently lead client meetings.
- Analytical mindset with a data-driven approach and keen attention to detail.
- Google Ads Certification is preferred.
- Must be a resident of Multan as this is an on-site role.
Preferred Qualifications and Benefits
- Competitive salary commensurate with experience, ranging from Rs80,000 to Rs100,000 per month.
- Friendly and professional work environment fostering growth and learning.
- Opportunity to work with international clients and diverse campaigns.
- Clear pathways for career advancement within the agency.
- Work location is strictly in person, based in Multan.
This role offers a unique opportunity to apply your Google Ads and LSA expertise in a dynamic agency setting, focusing on delivering measurable results and building strong client relationships.
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