Keystone Medics is a leading provider of customized medical billing and revenue cycle management solutions designed to enhance the financial performance of healthcare practices. The company’s mission is to allow healthcare professionals to concentrate on patient care while Keystone Medics handles billing, compliance, and collections. Supported by a team of certified billing specialists, coders, and revenue experts, the company ensures accurate claims processing, faster reimbursements, and optimized revenue retention. Keystone Medics partners with private clinics, specialty groups, and large healthcare facilities, serving as a reliable billing backbone through technology-driven and transparent processes.
The Google Ads Manager for the Custom Boxes Campaign targeting the USA market is a full-time, on-site position based in Lahore. This role involves planning, launching, and optimizing Google Ads campaigns specifically focused on custom boxes for the US audience. The manager will conduct keyword research, define audience targeting, and manage campaign budgets to maximize effectiveness. Monitoring campaign performance, analyzing data, and preparing detailed reports to improve conversion rates and return on ad spend are critical components of this role.
Key Responsibilities
- Develop, implement, and optimize Google Ads campaigns tailored to the US market for custom boxes.
- Conduct thorough keyword research and audience segmentation to improve targeting accuracy.
- Manage daily campaign activities including bid adjustments, A/B testing of ad creatives, and budget allocation.
- Collaborate closely with sales and marketing teams to ensure alignment of ad strategies with overall business goals.
- Coordinate with creative and landing page teams to meet campaign requirements and maintain brand consistency.
- Monitor campaign compliance with Google Ads policies and internal brand guidelines.
- Analyze campaign performance data and generate actionable insights to enhance ROI.
- Communicate campaign results, trends, and recommendations effectively to internal stakeholders.
Required Qualifications
- Minimum of 2 years of hands-on experience managing Google Ads campaigns, preferably targeting US markets.
- Proficiency in Google Ads, Google Analytics, and other relevant PPC tools. Experience with conversion tracking and remarketing is advantageous.
- Strong communication skills for clear reporting and effective collaboration with cross-functional teams.
- Solid sales and marketing knowledge to align advertising efforts with revenue goals and customer acquisition strategies.
- Proven advertising skills including audience targeting, bid management, and creative optimization.
- Competent project management abilities to handle multiple campaigns, timelines, and budgets simultaneously.
- Strong analytical and numerical aptitude with the ability to interpret data and make informed, data-driven decisions.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
This role offers the opportunity to work within a dynamic team focused on driving measurable business growth through strategic digital advertising. The Google Ads Manager will play a pivotal role in expanding Keystone Medics’ presence in the US market by leveraging data-driven campaign management and cross-departmental collaboration.