Posted Sep 17, 2026 42 views
We are looking for a skilled Google Ads Specialist to design, implement, and manage advertising campaigns that effectively meet client objectives. The ideal candidate will have practical experience developing targeted strategies across various Google Ads formats, optimizing campaign performance, and working collaboratively with cross-functional teams. This role demands strong analytical skills, meticulous attention to detail, and the ability to handle multiple client accounts while delivering insightful reports and actionable recommendations. This position requires onsite presence.
Key Responsibilities
Develop tailored Google Ads strategies aligned with client goals, target demographics, geographic locations, products, services, and budgets. Conduct thorough keyword research to identify high-intent search terms that drive quality traffic. Create, organize, and manage campaigns across Search, Display, Remarketing, and Performance Max channels as appropriate. Build and maintain ad groups, keyword lists, negative keyword lists, and overall campaign structures. Write and test conversion-focused ad copy to maximize user engagement and click-through rates.
Configure geographic targeting, ad scheduling, device preferences, audience segmentation, bidding strategies, and budget allocation to optimize campaign effectiveness. Monitor and optimize key performance indicators such as CPC, CTR, conversion rate, CPL, CPA, Quality Score, impression share, and ROAS. Perform search-term analysis to minimize irrelevant clicks and reduce wasted ad spend. Set up, verify, and troubleshoot conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager, tracking actions like phone calls, contact forms, consultation requests, and purchases.
Collaborate closely with SEO, development, design, and content teams to enhance landing page performance and user experience. Conduct A/B testing on ad copy, landing pages, targeting options, and campaign settings to continuously improve results. Monitor lead quality by distinguishing between valid, qualified, and low-quality conversions. Prepare regular performance reports that provide clear insights and actionable recommendations. Suggest budget adjustments and campaign improvements based on data analysis. Manage multiple client accounts efficiently, ensuring timely reporting and optimization. Ensure all campaigns comply with Google Ads policies and relevant industry standards.
Required Qualifications
A minimum of three years of hands-on experience managing Google Ads and PPC campaigns is essential. Proven expertise in managing Google Search Ads campaigns, with experience in lead generation and/or eCommerce advertising. Strong knowledge of keyword research, campaign structure, match types, negative keywords, ad copywriting, bidding strategies, and budget management. Proficiency in Google Ads Editor and a solid understanding of Google Analytics 4 and Google Tag Manager. Practical experience setting up and troubleshooting conversion tracking is required.
A deep understanding of key metrics such as CPC, CPL, CPA, ROAS, conversion rate, and customer acquisition cost is necessary. Candidates must be able to analyze campaign data effectively and make data-driven decisions to improve performance. Excellent reporting, communication, and problem-solving skills are required, along with the ability to independently manage multiple client campaigns.
Preferred Qualifications and Benefits
Experience working within a digital marketing agency environment is highly valued. Google Ads certification is preferred. Candidates with experience managing high-budget campaigns and exposure to diverse industries such as SaaS, eCommerce, healthcare, legal, education, home services, real estate, and professional services will be given priority. Familiarity with call-tracking platforms and Looker Studio for reporting is advantageous.
Knowledge of landing page testing and conversion rate optimization techniques is a plus. Experience with other advertising platforms like Microsoft Ads and Meta Ads is beneficial. Candidates with a background in managing high-competition lead-generation campaigns will stand out.
Applicants should be prepared to provide an updated CV, examples of Google Ads campaigns managed, industries and platforms worked with, typical monthly advertising budgets handled, case studies or measurable results if available, experience with conversion and call tracking, and total years of experience. Only candidates with practical Google Ads experience and relevant campaign examples will be considered. This is an in-person role.
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