Google ads Specialist | Custom boxes and packaging ads experience

Keystone Medics is a leading provider of customized medical billing and revenue cycle management solutions designed to enhance the financial performance of healthcare practices. The company’s mission is to allow healthcare providers to concentrate on patient care while Keystone Medics handles billing, compliance, and collections. With a team of certified billing specialists, coders, and revenue experts, the organization emphasizes precision, transparency, and technology to ensure accurate claims processing and faster reimbursements. Keystone Medics supports a diverse range of clients, including private clinics, specialty groups, and large healthcare facilities, serving as a dependable partner in revenue operations.

This full-time, on-site position based in Lahore is for a Google Ads Specialist who will focus on managing and optimizing Google Ads campaigns, particularly in the custom boxes and packaging advertising sector. The role involves conducting keyword research, developing and refining ad copy, setting up campaigns, and monitoring key performance indicators such as click-through rates (CTR), cost per click (CPC), and conversion rates. The specialist will analyze campaign data regularly, adjust bids and targeting strategies, coordinate with teams to improve landing pages, and implement A/B testing to maximize return on investment (ROI). Collaboration with internal stakeholders is essential to ensure advertising strategies align with overall business objectives. Additionally, the specialist will prepare detailed performance reports and stay updated on the latest Google Ads best practices and trends within the packaging and custom boxes industry.

Key Responsibilities
- Manage and optimize Google Ads campaigns focused on custom boxes and packaging products.
- Conduct thorough keyword research and create compelling ad copy tailored to target audiences.
- Monitor campaign performance metrics including CTR, CPC, and conversion rates, making data-driven adjustments.
- Coordinate with internal teams to enhance landing page effectiveness and user experience.
- Implement A/B testing strategies to improve campaign ROI.
- Collaborate with stakeholders to align advertising efforts with business goals.
- Prepare and present regular performance reports.
- Stay informed about industry trends and Google Ads platform updates relevant to packaging and e-commerce sectors.

Required Qualifications
- Strong knowledge of Import and Export operations, including practical experience in managing these processes.
- Expertise in Customs Brokerage, with an understanding of cross-border goods movement and compliance requirements.
- Excellent communication skills to effectively coordinate with internal teams, vendors, and external partners.
- Proven experience managing Google Ads campaigns, especially for custom boxes, packaging, or e-commerce products.
- Proficiency in analyzing digital advertising metrics using tools such as Google Ads and Google Analytics.
- Ability to work on-site in Lahore, manage multiple campaigns simultaneously, and meet performance targets within set deadlines.
- Relevant educational background in Marketing, Business, or a related field. Google Ads certifications are highly advantageous.

Preferred Qualifications and Benefits
- Familiarity with medical or healthcare-related services and advertising strategies focused on revenue growth is considered a plus.
- Opportunity to work with a specialized team in a growing company that values precision and transparency in revenue cycle management.
- Exposure to a dynamic environment where technology and expertise drive financial success for healthcare providers.

This role offers an excellent opportunity for a skilled Google Ads Specialist to contribute to a company dedicated to supporting healthcare providers through innovative revenue management solutions while developing expertise in the packaging advertising niche.