Google Ads Specialist

We are seeking a skilled Google Ads Specialist to join a dynamic team focused on managing, optimizing, and scaling paid search campaigns across multiple client accounts. This full-time remote role requires hands-on experience working directly within Google Ads to drive lead generation and improve campaign performance. You will be responsible for actively managing Search and Performance Max campaigns, reducing cost per lead (CPL), enhancing lead quality, troubleshooting conversion tracking, testing new strategies, and scaling successful campaigns. The ideal candidate thrives in a fast-paced environment, works during U.S. business hours, and takes ownership of campaign outcomes rather than relying on autopilot settings.

Key Responsibilities

- Manage and optimize Google Search Ads and Performance Max campaigns by adjusting bids, budgets, keywords, targeting, ad copy, and campaign structure.
- Focus on improving CPL, conversion rates, lead quality, campaign efficiency, and ROI through active account management.
- Execute lead generation campaigns by analyzing funnel performance, identifying wasted spend, refining keyword and search-term quality, and reallocating budgets to top-performing campaigns.
- Build campaigns from the ground up, including campaign structure, ad groups, keywords, audience targeting, ad copy, and conversion goals.
- Conduct ongoing keyword research, competitor analysis, ad and landing page testing, targeting experiments, and A/B testing to continuously enhance campaign results.
- Implement and maintain accurate conversion tracking using Google Tag Manager and Google Analytics, including configuring events, validating tracking, troubleshooting issues, investigating data discrepancies, and ensuring reliable attribution.
- Monitor campaign metrics such as CPL, conversion rate, cost per conversion, CTR, CPC, lead volume, and ROI to quickly identify and resolve performance issues.
- Prepare clear weekly performance reports that explain what’s working, what’s not, reasons for performance changes, and recommended next steps.
- Communicate actionable insights and recommendations to internal teams and stakeholders.

Required Qualifications

- Minimum of 2 years of hands-on experience managing Google Ads campaigns.
- Active Google Ads Certification.
- Proven track record with lead generation campaigns, particularly managing Search and Performance Max campaigns.
- Strong proficiency with Google Tag Manager and Google Analytics, including setting up and troubleshooting conversion tracking.
- Deep understanding of keyword research, campaign optimization, and data-driven decision-making.
- Excellent written and verbal communication skills in English.
- Ability to work during U.S. business hours and manage multiple client accounts simultaneously.
- Comfortable troubleshooting tracking issues independently without relying solely on technical teams.

Preferred Qualifications and Benefits

- Experience with Google Shopping Ads and Meta Ads (paid social).
- Familiarity with GoHighLevel and agency or multi-client account environments.
- Knowledge of landing page and conversion rate optimization.
- Experience working with CRM-based lead attribution.
- Opportunity for career growth into senior roles such as Senior Google Ads Specialist, Paid Media Lead, Performance Marketing Manager, or Head of Paid Media.
- Fully remote work environment with direct ownership of paid media performance.
- Fast-paced setting offering significant learning exposure and direct impact on client growth and marketing ROI.

This role is ideal for candidates who are deeply embedded in Google Ads accounts daily, can diagnose rising CPL issues, understand the importance of lead quality over volume, and proactively optimize campaigns. Candidates who only have basic Google Ads knowledge, primarily observe campaigns without managing them, or rely heavily on others for tracking setup are not a good fit.

Typical daily activities include reviewing campaign performance, adjusting bids and budgets, eliminating wasted spend, launching new ads and tests, conducting research, troubleshooting tracking discrepancies, analyzing lead quality, preparing reports, and identifying scaling opportunities.

If you have the required experience and are passionate about driving measurable lead-generation outcomes with hands-on campaign management, we encourage you to apply. Qualified candidates will be invited to complete a one-way video interview to showcase their expertise in Google Ads, lead generation, conversion tracking, and campaign optimization.