Google Ads Specialist

We are seeking a skilled Google Ads Specialist with 2 to 3 years of hands-on experience in managing and optimizing Google Ads campaigns. The ideal candidate will have a proven ability to turn advertising budgets into measurable business outcomes by improving campaign performance across various objectives and audiences. This role requires a deep understanding of campaign mechanics, data analysis, and strategic adjustments to maximize return on investment. You will be responsible for taking full ownership of campaign performance, going beyond setup to continuously optimize and drive business growth.

Key Responsibilities

- Plan, build, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant formats.
- Conduct comprehensive keyword research, competitor analysis, audience segmentation, and search-term evaluation.
- Develop and test ad copy, targeting options, bidding strategies, and campaign structures to enhance effectiveness.
- Monitor key performance indicators such as ROAS, CPA, CPC, CTR, conversion rates, and overall campaign profitability.
- Manage advertising budgets, reallocating funds based on performance and business goals.
- Identify underperforming campaigns and implement data-driven changes to improve results.
- Analyze campaign data and provide actionable insights and recommendations.
- Collaborate closely with creative and marketing teams to refine messaging, landing pages, and conversion funnels.
- Set up and maintain accurate conversion tracking systems to ensure reliable campaign data.
- Conduct A/B testing and continuously seek opportunities to enhance campaign outcomes.
- Prepare regular performance reports and clearly communicate findings and strategies to stakeholders.
- Stay updated on Google Ads platform changes, bidding models, targeting options, attribution methods, and industry best practices.

Required Qualifications

- 2 to 3 years of direct experience managing Google Ads campaigns with demonstrable success.
- Strong knowledge of Google Ads campaign structures, bidding strategies, keyword and audience targeting, and conversion optimization.
- Proven track record of managing meaningful advertising budgets and delivering measurable results.
- Excellent analytical and problem-solving skills with the ability to interpret data and make informed decisions beyond platform recommendations.
- Solid understanding of key metrics including ROAS, CPA, CAC, conversion rates, attribution, and campaign profitability.
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking is preferred.
- Google Ads certification is an advantage.
- Strong communication skills with the ability to explain performance insights and recommendations clearly.
- Results-driven mindset with a genuine interest in understanding and driving business growth.

Preferred Qualifications and Benefits

Candidates who can provide concrete examples of campaigns they have managed, including improvements in ROAS, reductions in CPA, increases in qualified leads or conversions, revenue generated, budgets managed, and before-and-after performance data, will stand out. We value results and demonstrated impact over years of experience alone.

This is a full-time position based in Lahore, Pakistan, with working hours from Monday to Saturday, 10:00 AM to 7:00 PM. The salary range for this role is PKR 60,000 to 80,000.

We offer a collaborative and performance-focused environment where your contributions directly influence business growth. You will have the opportunity to work across diverse campaigns, take ownership of your projects, and grow within the role. Our team values initiative, experimentation, and strategic thinking.

If you are passionate about leveraging Google Ads to drive measurable results and want to be part of a dynamic team, we encourage you to apply with your CV and a brief overview of your Google Ads experience, including 2 to 3 examples of campaigns where you achieved measurable success.