Google Ads Specialist | Packaging Industry Experience Required | 2 years Experience
Keystone Medics
Lahore , Pakistan
Posted Sep 25, 2026 14 views
Keystone Medics specializes in providing tailored medical billing and revenue cycle management solutions that enhance the financial health of healthcare practices. By handling billing, compliance, and collections, the company allows healthcare professionals to concentrate fully on patient care. Their team of certified billing specialists, coders, and revenue experts ensures accurate claims processing, timely reimbursements, and improved revenue retention. Keystone Medics leverages precision, transparency, and advanced technology to support a diverse client base, including private clinics, specialty groups, and large healthcare facilities.
The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns specifically for clients in the packaging industry. This full-time, on-site position based in Lahore focuses on driving lead generation, increasing brand visibility, and maximizing return on ad spend. The role involves setting up and monitoring campaigns, conducting keyword research, crafting compelling ad copies, running A/B tests, and adjusting bids and budgets to improve campaign performance. The specialist will analyze campaign data, prepare detailed performance reports, and provide actionable recommendations aligned with client objectives. Collaboration with marketing, sales, and packaging teams is essential to ensure campaigns accurately represent product offerings and industry standards. Staying updated on Google Ads platform changes, packaging industry trends, and digital advertising best practices is also a key part of the role.
Key Responsibilities
- Manage end-to-end Google Ads campaign setup, monitoring, and optimization for packaging industry clients.
- Conduct comprehensive keyword research and competitor analysis to inform campaign strategies.
- Create engaging and relevant ad copies tailored to packaging products and brand messaging.
- Implement A/B testing to evaluate and improve ad performance continuously.
- Adjust bids and budgets to maximize return on ad spend and meet client goals.
- Analyze campaign metrics and prepare performance reports with clear insights and recommendations.
- Collaborate closely with marketing, sales, and packaging teams to ensure campaign alignment with product specifications and industry standards.
- Stay current with updates to Google Ads, digital marketing trends, and packaging industry developments.
Required Qualifications
- Minimum of 2 years of hands-on experience managing and optimizing Google Ads campaigns.
- Strong knowledge of Google Ads setup, optimization techniques, and reporting tools.
- Experience working within the packaging industry, with an understanding of packing and packaging design principles.
- Familiarity with packaging engineering and quality control to accurately reflect technical details and standards in campaigns.
- Ability to conduct thorough research on keywords, competitors, and industry trends.
- Proficiency in digital marketing fundamentals such as conversion tracking, remarketing, and audience segmentation.
- Strong analytical skills with the ability to interpret data and communicate performance insights effectively.
- Excellent communication and collaboration skills to work with cross-functional teams and client stakeholders.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field is preferred.
Preferred Qualifications and Benefits
- Google Ads certification and experience with Google Analytics or similar analytics tools are advantageous.
This role offers the opportunity to work in a dynamic environment where digital marketing expertise directly impacts client success in a specialized industry. The position requires a detail-oriented professional who can combine technical knowledge with creative strategy to deliver measurable results.
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Keystone Medics
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