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Keystone Medics is a leading provider of customized medical billing and revenue cycle management solutions designed to enhance the financial performance of healthcare practices. Serving clinics, specialty groups, and large healthcare facilities, the company allows healthcare providers to concentrate on patient care while managing billing, compliance, and collections efficiently. With a dedicated team of certified billing specialists, coders, and revenue experts, Keystone Medics combines precision, transparency, and advanced technology to ensure accurate claims processing and faster reimbursements. By optimizing revenue retention and streamlining billing workflows, the organization acts as a trusted partner for a diverse range of healthcare providers.
The Google Ads Specialist role is a full-time, on-site position based in Lahore. This role involves planning, creating, and managing Google Ads campaigns aimed at generating high-quality leads for Keystone Medics and its healthcare clients. The specialist will handle keyword research, ad copy development, bid and budget management, and ongoing campaign optimization. Using Google Ads and related analytics tools, the incumbent will analyze campaign performance and collaborate closely with marketing and operations teams to align advertising efforts with business objectives while ensuring compliance with healthcare advertising regulations. The role also requires preparing regular performance reports, testing new strategies, and recommending improvements to maximize return on ad spend.
Key Responsibilities
- Conduct comprehensive keyword research and develop targeted ad copy to drive lead generation.
- Manage bidding strategies and budget allocation to optimize campaign performance.
- Continuously monitor and optimize campaigns based on performance data and analytics insights.
- Collaborate with marketing and operations teams to ensure campaigns align with business goals and comply with healthcare advertising guidelines.
- Prepare detailed performance reports and present findings to stakeholders.
- Test new advertising strategies and recommend improvements to enhance campaign effectiveness.
- Maintain up-to-date knowledge of Google Ads features, industry trends, and best practices.
Required Qualifications
- Proven expertise in managing Google Ads campaigns, including keyword research, ad group structuring, bidding strategies, and performance optimization.
- Strong skills in data analysis and reporting, with experience using Google Analytics or similar tools to track conversions, interpret metrics, and generate actionable insights.
- Solid understanding of digital marketing fundamentals such as PPC advertising, basic SEO principles, landing page optimization, and lead generation techniques.
- Excellent communication and collaboration skills, with the ability to clearly convey technical concepts to non-technical team members and coordinate effectively with stakeholders.
- Strong organizational and problem-solving abilities, including attention to detail, time management, and the capacity to manage multiple campaigns simultaneously.
- Minimum of 2 years of hands-on experience in Google Ads campaign management, preferably within healthcare, professional services, or B2B sectors.
Preferred Qualifications and Benefits
- Relevant certifications such as Google Ads Certification are highly advantageous.
- A bachelor’s degree in Marketing, Business, IT, or a related field is preferred but not mandatory if the candidate demonstrates substantial practical experience.
This role offers the opportunity to contribute to a dynamic healthcare-focused organization by leveraging digital marketing expertise to drive impactful lead generation and support the financial growth of healthcare providers.
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Keystone Medics
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