Google Ads Strategist / Paid Media Lead

Advertidea is seeking a Senior B2B Google Ads Strategist / Paid Media Lead to join our team. The ideal candidate will have a strong ability to diagnose performance issues, develop effective strategies, and lead our paid media team with a focus on improving lead quality and driving meaningful business results. This role requires hands-on expertise in managing B2B campaigns with longer sales cycles and a deep understanding of paid media platforms and attribution tools.

Key Responsibilities
- Analyze and troubleshoot performance problems within paid media campaigns, particularly Google Ads.
- Develop and implement strategic plans to enhance lead quality and overall campaign effectiveness.
- Lead and mentor the existing paid media team, providing guidance and support to optimize results.
- Manage conversion tracking and attribution to ensure accurate measurement of campaign success.
- Collaborate with cross-functional teams to align paid media efforts with broader business goals.
- Oversee the use of CRM systems like Salesforce to integrate advertising data and improve lead management.

Required Qualifications
- Proven experience managing B2B Google Ads campaigns, especially those involving longer sales cycles.
- Familiarity with Microsoft Ads and CRM platforms such as Salesforce or similar tools.
- Expertise in advanced attribution platforms like HYROS or equivalent.
- Strong knowledge of conversion tracking methodologies and tools.
- Demonstrated leadership skills with experience guiding and managing a team.

Preferred Qualifications and Benefits
- Full-time position based primarily on-site at First Floor, E141, Block 7 Gulshan-e-Iqbal, Karachi.
- The role includes a Saturday work-from-home shift, offering some flexibility.

This is an excellent opportunity for a strategic thinker with hands-on paid media expertise to lead a dynamic team and make a significant impact on business growth. Candidates interested in applying can do so through the designated application platform.