Google Analytics (GA4) Specialist

Teraleads, a rapidly growing marketing agency specializing exclusively in dental marketing, is seeking a Senior Google Analytics (GA4) Specialist to join our fully remote team operating within the EMEA time zone. We partner with dental clinics across the USA, delivering PPC, SEO, and comprehensive marketing strategies that drive patient acquisition and practice growth. This role focuses on ensuring precise measurement of every click, call, form submission, and booked patient, enabling data-driven campaign optimization based on reliable analytics.

Key Responsibilities
- Manage GA4 configuration across multiple client properties, including data streams, events, custom dimensions, audiences, and data retention settings.
- Build, maintain, and document Google Tag Manager containers for client websites and landing pages, ensuring clean and consistent implementations.
- Set up and maintain conversion tracking for Google Ads, Meta, and TikTok platforms, covering form submissions, phone calls, booking widgets, and thank-you page events.
- Implement and troubleshoot Enhanced Conversions, Consent Mode v2, and offline conversion imports from CRM data to optimize campaigns toward booked and qualified patients rather than raw leads.
- Analyze user behavior on websites and landing pages to identify drop-off points and opportunities to improve conversion rates.
- Audit existing tracking setups for new clients, identifying gaps, duplicates, and broken tags, and provide clear remediation plans.
- Develop reporting dashboards in Looker Studio to deliver accurate, easy-to-understand performance data for Google Ads, Meta, and SEO teams.
- Collaborate closely with Google Ads, Paid Social, SEO, and Web Development teams to ensure tracking is verified and functional at campaign and landing page launch.
- Continuously monitor data quality, flagging anomalies, tracking breaks, or attribution issues before they impact campaign decisions.
- Utilize AI tools to automate audits, quality assurance checks, reporting, and repetitive workflows, encouraging innovation through AI-powered processes.
- Stay up to date with GA4, GTM, and privacy regulations, especially those relevant to healthcare and US-based advertisers.

Required Qualifications
- Minimum of 5 years of hands-on experience in web analytics and conversion tracking, with deep expertise in GA4.
- Advanced skills in Google Tag Manager, including custom triggers, variables, data layer implementation, and debugging.
- Proven experience setting up conversion tracking for Google Ads, including Enhanced Conversions and offline conversion imports.
- Strong understanding of attribution models, cross-domain tracking, UTM parameters, and event-based measurement.
- Experience with Consent Mode v2 and privacy-compliant tracking implementations.
- Proficiency in building dashboards using Looker Studio.
- Working knowledge of HTML and JavaScript for tag deployment and troubleshooting.
- Experience integrating tracking systems with CRM and lead management platforms.
- Ability to manage multiple client accounts simultaneously without compromising accuracy or quality.
- Active Google Analytics certification.
- Candidates must be prepared to demonstrate past GA4 and GTM implementations, explain problem-solving approaches, and show how their work enhanced campaign decisions or lead quality.

Preferred Qualifications and Benefits
- Experience in dental or healthcare marketing is highly desirable.
- Familiarity with HIPAA compliance considerations for tracking on US healthcare websites.
- Knowledge of server-side tagging using GTM server containers.
- Experience with call tracking platforms such as CallRail.
- Exposure to BigQuery and GA4 BigQuery export.
- Experience tracking Meta Pixel and Conversions API, as well as TikTok Pixel and Events API.
- Excellent communication skills with the ability to convey technical tracking concepts clearly to non-technical stakeholders.
- Comfortable working independently and collaboratively within a team environment.

Why Join Teraleads?
- Fully remote, remote-first organization supporting work-life balance.
- Opportunity to contribute to a high-growth company transforming dental practices across the USA.
- Supportive team culture focused on collaboration and career development.
- Real potential for career advancement based on performance and skill growth.

Salary will be determined based on the candidate’s experience, technical expertise, and location. Interested candidates are encouraged to apply through the Teraleads careers page for consideration.