We are seeking a results-oriented Google & Meta Ads Manager to join our dynamic marketing team. The ideal candidate will have hands-on experience managing high-performing paid campaigns across Google and Meta platforms, coupled with a solid understanding of SEO and lead generation strategies. This role offers the opportunity to drive impactful digital marketing efforts, optimize campaign performance, and collaborate closely with creative teams to deliver measurable business growth.
Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns including Search, Display, Performance Max, and YouTube, as well as Meta Ads on Facebook and Instagram.
- Monitor campaign performance by analyzing key performance indicators (KPIs) to continuously improve return on investment (ROI) and lead quality.
- Conduct thorough keyword research, audience targeting, A/B testing, and conversion rate optimization to enhance campaign effectiveness.
- Implement and manage conversion tracking using tools such as Google Tag Manager, Google Analytics 4, and Meta Pixel.
- Develop and execute both on-page and off-page SEO strategies aimed at improving search engine rankings and increasing organic traffic.
- Perform keyword research, technical SEO audits, and competitor analysis to identify growth opportunities.
- Collaborate with design and content teams to create compelling ad creatives and optimized landing pages that drive conversions.
- Prepare detailed weekly and monthly performance reports, providing actionable insights to inform strategy adjustments.
- Stay current with the latest trends, platform updates, and best practices in digital marketing to maintain a competitive edge.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2 to 3 years of direct experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of SEO principles, keyword research techniques, and website optimization.
- Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite.
- Solid knowledge of conversion tracking, remarketing tactics, and lead generation strategies.
- Excellent analytical skills paired with strong communication and problem-solving abilities.
- A proactive approach with a focus on achieving measurable and impactful results.
Preferred Qualifications and Benefits
- Google Ads and Meta certifications are highly desirable and considered a plus.
- Opportunity to work in a collaborative environment that values innovation and continuous learning.
- Exposure to a diverse range of digital marketing tools and platforms, enhancing professional growth.
This role is ideal for a motivated digital marketer who thrives in a fast-paced environment and is passionate about leveraging data-driven strategies to maximize campaign success. If you are eager to contribute to a growing team and advance your career in paid media and SEO, we encourage you to apply.