Google & Meta Ads Specialist

We are seeking a skilled Google & Meta Ads Manager to join our team on-site in DHA Phase 4, Lahore. The ideal candidate will have 2 to 3 years of hands-on experience managing Google and Meta Ads/PPC campaigns, particularly within SaaS companies or digital marketing agencies. This role requires a strong focus on service-based businesses, with a proven ability to optimize campaigns for lead generation and conversion. The successful candidate will be data-driven, analytical, and possess excellent communication skills, along with the ability to work collaboratively within a marketing team. A bachelor’s degree from a recognized university is required, and candidates must be based in Lahore with the ability to commute to the office.

Key Responsibilities

- Plan, launch, and manage Google Ads campaigns across multiple client accounts, ensuring alignment with business objectives.
- Monitor campaign budgets, cost-per-click (CPC), cost-per-lead (CPL), conversions, and overall performance metrics to maintain efficiency.
- Continuously optimize campaigns to improve return on investment (ROI) and lead quality through data analysis and strategic adjustments.
- Conduct thorough keyword research and competitor analysis to identify opportunities and refine targeting strategies.
- Create, test, and refine ad copy, targeting parameters, and campaign structures to maximize engagement and conversions.
- Prepare detailed performance reports, providing actionable insights to stakeholders for informed decision-making.
- Collaborate closely with the wider marketing team to support client growth targets and ensure cohesive campaign execution.

Required Qualifications

- 2 to 3 years of direct experience managing Google and Meta Ads/PPC campaigns with measurable success.
- Experience working with SaaS companies and/or digital marketing agencies, with a focus on service-based business campaigns.
- Strong expertise in Google Ads, including keyword research, campaign structuring, bidding strategies, conversion tracking, and optimization techniques.
- Ability to analyze campaign data effectively and make informed, data-driven decisions to enhance performance.
- Solid understanding of lead generation tactics and conversion-focused advertising strategies.
- Bachelor’s degree from a recognized university.
- Excellent communication, analytical, and problem-solving skills.
- Must be physically located in Lahore with the ability to commute to DHA Phase 4.

If you are passionate about paid search, performance marketing, and driving measurable results, this role offers an excellent opportunity to contribute to dynamic client campaigns and grow within a collaborative marketing environment.