Google & Meta Ads Specialist (Performance Marketing)

Ayanex | Global Digital Partner

Karachi , Pakistan

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Ayanex LLC®, a full-service digital marketing, web development, and BPO agency headquartered in Plano, Texas, is seeking a dedicated Performance Marketer to join their Karachi-based delivery team. This full-time, on-site role focuses on managing paid advertising campaigns for US small and mid-size businesses, specializing in lead generation and measurable ROI. The ideal candidate will have a strong sense of ownership over ad spend and be comfortable working US-friendly hours in the evening shift (PKT). Reporting directly to the Chief Marketing Officer, the role offers a competitive monthly salary with performance-based incentives.

Key Responsibilities
- Plan, launch, and optimize paid campaigns on Google Ads (Search, Performance Max, Display, YouTube, Local Services) and Meta Ads (Facebook & Instagram) for US-based clients.
- Manage campaigns end-to-end, including strategy development, execution, and detailed reporting.
- Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Conduct keyword research, audience segmentation, and competitor analysis to improve campaign performance.
- Write compelling ad copy, collaborate with designers on creative assets, and run structured A/B tests.
- Monitor daily budgets, pacing, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS), making data-driven adjustments as needed.
- Prepare clear, insightful weekly and monthly performance reports for clients and internal leadership.
- Recommend strategic improvements based on campaign trends and analytics.

Required Qualifications
- 1 to 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns with real budgets.
- Strong understanding of conversion tracking and attribution, including the ability to troubleshoot tracking issues.
- Proven experience with lead generation campaigns, preferably in service industries, automotive, real estate, or e-commerce.
- Proficiency with GA4, Google Tag Manager, and reporting tools such as Looker Studio or equivalents.
- Excellent analytical skills with keen attention to detail.
- Strong written English skills for effective client communication and reporting.
- Ability to work on-site at the Karachi office and maintain US-friendly working hours (evening shift PKT).

Preferred Qualifications and Benefits
- Certifications in Google Ads and Meta Blueprint are advantageous.
- Experience with additional platforms such as TikTok, LinkedIn, or Microsoft Ads is a plus.
- Basic knowledge of landing page optimization and conversion rate optimization (CRO).
- Prior experience working with US-based clients or agencies is highly desirable.

What We Offer
- A competitive monthly salary ranging from PKR 50,000 to 75,000, based on experience, plus performance-based incentives.
- Opportunity to work with diverse US client accounts and manage real advertising budgets.
- Clear growth path toward roles such as Senior Performance Marketer or Team Lead.
- A collaborative work environment with direct access to company leadership.

Candidates interested in this opportunity are encouraged to submit their CV along with a brief description of a campaign they are proud of, including measurable results where possible. This role provides an excellent platform for marketers looking to deepen their expertise in performance marketing while contributing to the growth of US-based businesses.