Google Pay-Per-Click Specialist

Eplanet Global is seeking a skilled Google PPC Specialist to join their team on a night shift basis. This role focuses on managing and optimizing paid search campaigns within the IT hardware e-commerce sector. The ideal candidate will have hands-on experience running Google Ads campaigns, particularly for technology products, and will be responsible for driving performance improvements and ensuring effective campaign management. The position is based in Bahadurabad, Karachi, with working hours from 7 PM to 4 AM and offers a competitive salary range.

Key Responsibilities

- Manage and optimize Google Search, Shopping, Performance Max, and Remarketing campaigns to maximize campaign effectiveness.
- Conduct thorough keyword research, analyze search terms, manage negative keywords, and optimize bids to improve campaign performance.
- Oversee Google Merchant Center, including managing product feeds, resolving product disapprovals, and optimizing feed quality.
- Focus on IT hardware product campaigns, including servers, networking equipment, storage devices, GPUs, CPUs, printers, and other computer components.
- Monitor key performance indicators such as ROAS, ROI, CPA, CPC, CTR, conversion rates, revenue, and gross profit, making data-driven adjustments as needed.
- Implement and manage conversion tracking through Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Prepare regular reports on PPC performance and provide actionable insights and recommendations to management for continuous improvement.

Required Qualifications

- 2 to 4 years of practical experience managing Google PPC campaigns, preferably within the e-commerce industry.
- Strong proficiency in Google Ads, Google Shopping, and Google Merchant Center management.
- Solid understanding of GA4, GTM, conversion tracking, and PPC analytics tools.
- Advanced skills in Excel or Google Sheets for data analysis and reporting.
- Experience working with IT hardware, electronics, or technology-related e-commerce products is highly desirable.

Preferred Qualifications and Benefits

- Google Ads certification is considered an advantage and will strengthen the candidate’s profile.
- Competitive salary package ranging from PKR 150,000 to 200,000 per month.
- Opportunity to work in a dynamic IT hardware e-commerce environment with a focus on cutting-edge technology products.
- Night shift schedule (7 PM to 4 AM) suitable for candidates comfortable with non-standard working hours.

This role offers an excellent opportunity for PPC specialists looking to deepen their expertise in the IT hardware sector while contributing to a growing e-commerce business. Candidates with a strong analytical mindset and a passion for digital marketing are encouraged to apply.