Google PPC Ads Specialist

Noorusoft - Digital Media Agency

Pakistan

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Posted 2 days ago 16 views Report Job

PKR. 75,000 - 75,000/Month

We are looking for a Senior-Level Advanced Google PPC Ads Specialist to join our fully remote team. The ideal candidate will have extensive experience in planning, executing, optimizing, and scaling high-budget Google Ads campaigns across various industries. This role requires strong analytical abilities, expertise in conversion optimization, and hands-on proficiency with Google Ads and related marketing tools. The specialist will focus on driving qualified leads and maximizing ROI through data-driven strategies and continuous campaign refinement.

Key Responsibilities
Develop, manage, and optimize Google Ads campaigns across multiple channels including Search, Display, Performance Max, Shopping, Video (YouTube), Demand Gen, and Remarketing. Conduct advanced keyword research and competitor analysis to uncover growth opportunities. Craft compelling, high-converting ad copies and ad extensions to improve campaign effectiveness. Enhance key metrics such as Quality Score, Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS). Implement bid strategy optimization using both manual and automated bidding techniques. Apply advanced audience targeting and segmentation strategies to reach the most relevant users. Configure and optimize conversion tracking through Google Tag Manager and set up Google Analytics 4 (GA4) alongside Google Ads conversion tracking. Integrate Google Merchant Center for eCommerce campaigns and optimize landing pages to increase conversion rates. Conduct A/B testing on ads, landing pages, audience segments, and bidding strategies to continuously improve performance. Analyze campaign data and prepare detailed weekly and monthly reports. Monitor budgets closely to ensure maximum efficiency and return on ad spend. Identify scalable growth opportunities and expand profitable campaigns. Stay up-to-date with Google’s latest advertising features, policy updates, and algorithm changes. Collaborate effectively with SEO specialists, web developers, and graphic designers to ensure alignment of marketing efforts.

Required Qualifications
Bachelor’s or Master’s degree in Marketing, IT, Business, or a related field. Minimum of 5 years of hands-on experience managing Google Ads campaigns with a proven track record of generating qualified leads and improving ROAS. Expert-level knowledge of Google Ads campaign management, including Search, Display, Shopping, Video, Performance Max, Demand Gen, and Remarketing campaigns. Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center. Strong skills in keyword research, negative keyword optimization, bid strategy optimization, landing page optimization, conversion rate optimization (CRO), and A/B testing. Experience with Google Looker Studio for reporting and advanced data analysis using Microsoft Excel or Google Sheets. Solid understanding of Google Ads policies and best practices. Excellent analytical, problem-solving, and communication skills with the ability to manage multiple client accounts independently. Fluent English communication skills, both verbal and written, capable of client interaction and conducting meetings.

Preferred Qualifications and Benefits
Certifications in Google Ads Search, Display, Video Ads, Shopping Ads, and Google Analytics are highly desirable. Experience working with WordPress and Shopify platforms is a plus. Familiarity with CRM integrations and basic HTML/CSS knowledge is advantageous. Background in lead generation, eCommerce, and local business campaigns will be beneficial. The position offers a competitive monthly salary of Rs75,000.00 and a fully remote work environment providing flexibility.

Candidates with proven expertise and measurable results in Google PPC are encouraged to apply. Applicants should be prepared to discuss their experience and proficiency level during the selection process.