Google/Meta Ads Manager

We are a rapidly growing direct-to-consumer (DTC) brand seeking a talented and creative part-time Google/Meta Ads Manager. This remote role offers flexible hours, requiring 15 to 20 hours per week. The ideal candidate will be skilled in building and managing ad campaigns across Facebook, Instagram, and Google platforms, creating compelling ad creatives, and leveraging AI tools to accelerate campaign production and optimization. If you thrive in a fast-paced environment and enjoy combining data-driven strategies with creative execution, this opportunity is for you.

Key Responsibilities:
- Plan, build, and manage Facebook/Instagram and Google ad campaigns, including Search and Display networks.
- Develop eye-catching ad creatives such as static images, carousels, and short-form videos that capture audience attention.
- Write persuasive and engaging ad copy tailored for various placements.
- Utilize AI tools to rapidly generate a high volume of creative variations, enhancing campaign efficiency.
- Monitor campaign performance daily, tracking key metrics like click-through rate (CTR), return on ad spend (ROAS), cost per click (CPC), and conversion rates.
- Conduct A/B testing on creatives and audience segments to identify the most effective combinations.
- Deliver weekly performance reports with clear insights and actionable recommendations.
- Manage advanced campaign types, including Meta Advantage+ and Google Performance Max.
- Adjust budgets and bids dynamically based on performance data to maximize results.

Required Qualifications:
- Minimum of 2 years’ experience managing Facebook/Instagram and Google Ads campaigns, including Search and Display.
- Proficiency with Meta Ads Manager and Google Ads platforms.
- Familiarity with Meta Advantage+ and Google Performance Max campaign formats.
- Strong data-driven approach, optimizing campaigns based on analytics rather than intuition.
- Solid design skills using tools such as Canva, Adobe Creative Suite, or Figma, with the ability to independently produce ad creatives without relying on a separate design team.
- Experience writing compelling ad copy for multiple placements.
- Ability to communicate campaign performance clearly and effectively in plain language.
- Self-motivated and capable of working independently to meet deadlines without close supervision.

Preferred Qualifications and Benefits:
- Experience with video editing for Reels and other short-form content is a plus.
- Proficiency with AI-powered creative tools, including image generators like Midjourney, DALL-E, Adobe Firefly, and Canva AI.
- Familiarity with AI video tools such as Runway ML and Kling for short-form ad production.
- Experience using AI language models like Claude or ChatGPT to scale ad copy testing and brainstorm hooks.
- Knowledge of AI attribution tools such as Triple Whale or Northbeam is preferred.
- Demonstrated ability to produce 10 or more creative variations per week using an AI-assisted workflow.
- Previous experience working with ecommerce or DTC brands is an advantage.

This role offers the flexibility to work remotely with a part-time schedule, making it ideal for candidates who are organized, creative, and comfortable leveraging cutting-edge AI technologies to drive advertising success. If you are passionate about digital advertising and eager to contribute to a fast-growing brand, we encourage you to apply.