Google/Meta Ads Manager

We are a rapidly growing direct-to-consumer (DTC) brand seeking a talented and creative part-time Google/Meta Ads Manager to join our remote team. This role offers flexible hours, approximately 15–20 hours per week, and requires someone who can independently manage the entire advertising process—from campaign creation and creative design to performance analysis—while leveraging AI tools to accelerate output and optimize results.

Key Responsibilities:
- Plan, build, and manage Facebook, Instagram, and Google ad campaigns across Search and Display networks.
- Develop eye-catching ad creatives, including static images, carousels, and short-form videos.
- Write compelling and effective ad copy tailored for various placements.
- Utilize AI tools to quickly generate a high volume of creative variations.
- Monitor daily campaign performance metrics such as CTR, ROAS, CPC, and conversion rates.
- Conduct A/B testing on creatives and audience segments to identify top-performing combinations.
- Deliver weekly performance reports with actionable insights and recommendations.
- Manage campaigns using Meta Advantage+ and Google Performance Max platforms.
- Adjust budgets and bids based on data-driven performance analysis.

Required Qualifications:
- Minimum of 2 years’ experience managing Facebook/Instagram and Google Ads campaigns (Search and Display).
- Proficient in using Meta Ads Manager and Google Ads platforms.
- Familiarity with Meta Advantage+ and Google Performance Max campaigns.
- Strong data-driven mindset, optimizing campaigns based on analytics rather than intuition.
- Solid design skills with experience in Canva, Adobe Creative Suite, or Figma.
- Ability to independently produce ad creatives without reliance on a dedicated design team.
- Clear and effective communication skills, able to explain campaign performance in straightforward terms.
- Self-motivated and capable of meeting deadlines with minimal supervision.

Preferred Qualifications and Benefits:
- Experience in video editing for Reels and other short-form content is a plus.
- Proficiency with AI image generation tools such as Midjourney, DALL-E, Adobe Firefly, or Canva AI to rapidly create creative variations.
- Familiarity with AI video production tools like Runway ML or Kling for short-form ads.
- Experience using AI language models such as Claude or ChatGPT to scale ad copy testing and brainstorm hooks.
- Knowledge of AI attribution tools like Triple Whale or Northbeam is preferred.
- Ability to produce 10 or more creative variations weekly using an AI-assisted workflow.
- Previous experience working with ecommerce or DTC brands is considered a bonus.

This role is ideal for a proactive, creative ads manager who thrives in a fast-paced environment and enjoys using cutting-edge AI tools to enhance campaign performance. If you are passionate about digital advertising and eager to contribute to a growing brand’s success, we encourage you to apply.