Graphic Designer & Creative Lead

Nurel.pk is seeking a talented Graphic Designer & Creative Lead to drive the visual direction of the brand across multiple platforms including social media, advertising, eCommerce, packaging, and brand campaigns. This role requires a creative leader who can think strategically beyond individual designs, set a cohesive visual direction, make informed creative decisions, and ensure a consistent, high-quality brand identity at every customer touchpoint.

Key Responsibilities
- Lead the overall visual direction and creative execution for Nurel.pk’s brand initiatives.
- Develop innovative concepts and creative strategies for campaigns, product launches, and promotions.
- Oversee the creation of social media and performance marketing creatives across platforms such as Meta.
- Design and guide the production of static ads, social content, website banners, and eCommerce assets.
- Collaborate closely with Brand, Marketing, Social Media, and Video teams to align creative efforts.
- Maintain consistency in Nurel’s visual identity across all campaigns and customer interactions.
- Lead packaging design, product visuals, and other brand-related design projects.
- Review creative outputs regularly to ensure quality and adherence to brand standards.
- Stay informed about the latest trends in design, advertising, and social media.
- Provide guidance and support to other designers when needed.

Required Qualifications
- 3 to 4 years of professional experience in graphic design.
- A strong portfolio showcasing expertise in branding, advertising, eCommerce, and social media design.
- Deep understanding of visual identity, typography, composition, and creative direction principles.
- Proven experience in creating performance-driven advertising creatives.
- Ability to conceptualize original ideas rather than simply executing briefs.
- Excellent creative judgment and decision-making skills.
- Experience working with brands, campaigns, and product-focused businesses.
- Proficiency in Adobe Photoshop, Illustrator, and Figma or equivalent design tools.
- Strong attention to detail with the ability to maintain visual consistency across projects.
- Experience in leading or mentoring other designers is advantageous.
- Candidates must have their own capable laptop or workstation.

Preferred Qualifications and Additional Information
- Experience in eCommerce, FMCG, beauty, skincare, or haircare industries is a plus.
- Portfolio or work samples are mandatory for consideration.

Job Details
Position: Graphic Designer & Creative Lead
Location: Wapda Town, Lahore
Work Setup: Onsite
Experience: 3–4 years
Employment Type: Full-time

This is an excellent opportunity for a creative professional looking to take on a leadership role and shape the visual identity of a growing brand. Candidates are encouraged to prepare a comprehensive portfolio demonstrating their range and depth of work.