Graphic Designer - Digital Marketing

We are seeking a creative and detail-oriented Graphic Designer specializing in Digital Marketing to join our dynamic marketing team. The ideal candidate will have hands-on experience in producing engaging visual content tailored for digital campaigns, social media platforms, paid advertising, websites, and various marketing communications. This role involves close collaboration with the Marketing, Growth, and Content teams to transform marketing strategies and ideas into compelling, high-quality visual assets that drive engagement and brand consistency.

Key Responsibilities

- Design captivating graphics for social media channels, digital campaigns, paid advertisements, websites, and email marketing initiatives.
- Develop creative assets optimized for platforms including Facebook, Instagram, LinkedIn, TikTok, and Google Ads.
- Create banners, promotional materials, campaign creatives, infographics, presentations, and other marketing collateral.
- Collaborate with the marketing team to understand campaign goals and translate them into visually appealing concepts.
- Ensure consistent application of brand identity, visual guidelines, typography, and design standards across all marketing materials.
- Produce multiple creative variations to support A/B testing and enhance performance marketing efforts.
- Work closely with copywriters, marketers, and other stakeholders to develop and refine campaign concepts.
- Adapt and resize creatives to meet the specifications of different platforms, formats, and advertising requirements.
- Stay informed about the latest design trends, social media innovations, digital advertising formats, and emerging creative styles.
- Manage multiple design projects simultaneously, delivering high-quality work within established deadlines.
- Accept and incorporate feedback constructively, making revisions promptly while maintaining design integrity.
- Organize and maintain design files, templates, and creative asset libraries efficiently.

Required Qualifications

- 2 to 4 years of professional experience in graphic design, preferably within digital marketing, creative agencies, or advertising environments.
- A strong portfolio showcasing digital marketing and social media design projects.
- Proficiency in Adobe Photoshop, Adobe Illustrator, and Figma; experience with Canva is advantageous.
- Solid understanding of layout principles, typography, color theory, composition, and visual hierarchy.
- Proven experience designing creatives specifically for paid social media and digital advertising campaigns.
- Ability to grasp marketing objectives and translate them into effective visual communication.
- Exceptional attention to detail and commitment to maintaining consistency across all designs.
- Capacity to work efficiently under tight deadlines while managing multiple projects.
- Strong communication and collaboration skills to work effectively within cross-functional teams.

Preferred Qualifications

- Previous experience working in a marketing or advertising agency setting.
- Basic knowledge of performance marketing and creating conversion-focused creatives.
- Skills in producing short-form videos, motion graphics, GIFs, or reels.
- Familiarity with video editing and motion design tools such as After Effects, Premiere Pro, or CapCut.
- Understanding of creative requirements for Meta Ads, Google Ads, TikTok, and LinkedIn platforms.
- Experience using AI-driven design tools like Midjourney, Adobe Firefly, or similar technologies.

This role offers an exciting opportunity to contribute to innovative digital marketing campaigns and grow your expertise in a fast-paced, collaborative environment. If you are passionate about visual storytelling and digital design, we encourage you to apply.