Graphic Designer

Unstepped is a creative agency known for crafting compelling visual identities for a variety of well-known brands and creators. The team is dedicated to developing distinctive brand experiences through thoughtful design and consistent visual storytelling. Employees work closely with clients to transform ideas into impactful visuals, contributing to recognizable brands while growing in a supportive, design-focused environment. This opportunity is ideal for a creative professional looking to thrive in a collaborative setting and make a tangible impact through design.

Key Responsibilities

- Ad Creative Production: Design high-CTR static visuals, carousels, banners, and UGC-style edits tailored for platforms such as Meta, Google Display, and LinkedIn.
- Creative Iteration: Develop rapid variations of visual hooks and layouts to facilitate ongoing A/B and multivariate testing, ensuring continuous improvement of campaign performance.
- Format Optimization: Efficiently resize and format assets across multiple aspect ratios (9:16, 4:5, 1:1) to meet the specific requirements of different advertising platforms.

Required Qualifications

- Strong expertise in graphic design and visual composition, with advanced proficiency in industry-standard tools including Adobe Photoshop, Illustrator, and either After Effects or Premiere Pro.
- Hands-on experience using AI design tools such as Gemini, Higgsfield, Midjourney, Adobe Firefly, or similar platforms to generate concepts, assets, and iterations quickly and effectively.
- Proven track record of designing high-performing ad creatives for business campaigns, including static ads, carousels, and animated formats optimized for platforms like Meta, TikTok, and Google.
- Solid understanding of typography, including the ability to select and pair typefaces that align with brand guidelines and project objectives.
- Familiarity with paid media performance metrics such as click-through rate (CTR), conversion rate (CVR), cost per acquisition (CPA), and return on ad spend (ROAS), enabling data-driven design decisions.
- Strong communication and collaboration skills, with the ability to interpret creative briefs accurately and incorporate feedback constructively.
- Agile mindset capable of managing high-volume asset production and quickly adapting designs based on weekly campaign performance data.

Preferred Qualifications and Benefits

While not explicitly listed, candidates who demonstrate a passion for continuous learning and adaptability in a fast-paced, results-driven environment will find this role rewarding. Working on-site in Faisalabad, the position offers the chance to engage directly with a dynamic team and contribute to the success of prominent brands. The role provides valuable exposure to cutting-edge design tools and methodologies, fostering professional growth within a creative and supportive workplace culture.