Posted 6 days ago 23 views
We are seeking a talented Graphic Designer with a strong focus on creating high-performing digital ad creatives for Meta and other platforms. The ideal candidate will have a keen eye for visual storytelling that drives engagement and conversions, not just aesthetics. This role involves collaborating closely with marketing and performance teams to translate campaign goals and audience insights into compelling visuals that resonate with target audiences. The designer will be responsible for developing, testing, and refining creative concepts while maintaining brand consistency across various digital formats.
Key Responsibilities
- Create engaging ad creatives, social media posts, banners, and promotional content tailored for Meta and other digital campaigns.
- Translate campaign objectives and audience insights into visual concepts that effectively convert, balancing creativity with performance.
- Develop creative assets based on briefs, experimenting with different styles such as bold versus simple or infographic versus polished to identify what resonates best.
- Ensure consistency in typography, layout, and overall visual identity across all campaign materials.
- Collaborate closely with marketing and performance teams to understand audience behavior, campaign goals, and identify what is working or needs improvement.
- Analyze creative performance metrics such as click-through rates (CTR) and engagement, using data to iterate and improve designs.
- Adapt and resize creatives to fit various platforms and ad formats while maintaining quality and effectiveness.
- Stay informed about current trends in ad creatives and market performance to keep designs fresh and impactful.
- Organize and maintain editable files and creative assets systematically.
- Deliver polished, on-brief work within set deadlines to support campaign timelines.
Required Qualifications
- 1 to 3 years of experience in graphic design, supported by a strong portfolio demonstrating relevant work.
- Proficiency in Adobe Photoshop and Illustrator is essential; familiarity with Canva and Figma is a plus.
- Solid understanding of typography, color theory, composition, and visual hierarchy.
- An analytical mindset with the ability to evaluate why a design works, not just how it looks.
- Insight into audience psychology, understanding how color, imagery, and messaging influence perception and drive action.
- Experience working with performance-driven briefs, focusing on ad creatives rather than solely brand assets.
- Strong communication skills and effective time management to handle multiple projects and deadlines.
- A portfolio showcasing ad or campaign work is required, even if performance data is not included.
This position offers the opportunity to work in a dynamic environment where creativity meets data-driven marketing. Candidates passionate about combining design excellence with measurable impact will find this role rewarding.
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