We are seeking a creative and detail-oriented Graphic Designer & Video Editor to develop high-quality visual content for our laptop and IT products retail business. The ideal candidate will design engaging marketing creatives, edit promotional videos, create social media content, and produce visual assets for product launches, digital campaigns, e-commerce platforms, and in-store promotions. A strong eye for design, knowledge of current social media trends, and the ability to translate technical product information into compelling visuals that attract customers and reinforce our brand identity are essential.
Key Responsibilities
Graphic Design & Creative Development:
Design a corporate brand manual for the parent brand High-Tech, incorporating modifications for its three sub-brands. Create high-quality graphics for laptops, desktops, PCs, computer components, monitors, printers, networking equipment, and IT accessories. Develop promotional banners, product advertisements, discount offers, sale announcements, and seasonal campaign creatives. Produce social media posts, carousels, stories, reels covers, thumbnails, and other digital marketing assets. Design website banners, landing-page graphics, product category visuals, and e-commerce promotional materials. Create marketing materials for in-store branding, including standees, posters, flyers, brochures, product displays, and retail campaigns. Follow brand guidelines to maintain consistency in typography, colors, layouts, and visual identity. Develop creative concepts for new product launches, brand campaigns, gaming promotions, and technology events. Ensure product images, specifications, pricing, promotional terms, and branding are accurate.
Video Editing & Motion Graphics:
Edit engaging short-form videos for Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, and other digital platforms. Produce product showcase videos, laptop unboxings, feature highlights, comparison videos, promotional ads, and technology explainers. Apply transitions, sound effects, background music, subtitles, text overlays, and motion graphics to enhance footage. Create captivating video hooks and maintain pacing to capture attention quickly. Develop animated promotional graphics, product highlights, price announcements, and campaign videos. Edit long-form product reviews, demonstrations, interviews, and YouTube videos as needed. Optimize video formats, dimensions, resolution, and file sizes for various platforms. Maintain organized project files, raw footage, design assets, and exported content.
Social Media & Digital Marketing Support:
Collaborate closely with the Social Content & PR Manager to execute content calendars and creative campaigns. Transform content briefs, product information, and marketing objectives into compelling visual concepts. Produce creatives for product launches, promotional campaigns, technology trends, and seasonal sales. Develop multiple creative variations for testing messaging, formats, and visual approaches. Support the Performance Marketing & E-Commerce team with ad creatives for Google, Facebook, Instagram, TikTok, YouTube, LinkedIn, and other advertising platforms. Adapt creative assets for different audiences, placements, and campaign requirements. Ensure timely delivery of all content according to publishing schedules and campaign deadlines.
Product Photography & Video Production:
Guide product videographers or photographers on angles and compositions needed for design templates of laptops, accessories, and other IT products. Set up basic lighting, framing, backgrounds, and product arrangements to achieve professional visuals. Ensure products are clean, correctly positioned, and professionally presented. Organize raw product images for efficient post-production.
Brand Consistency & Quality Control:
Maintain a consistent visual identity across social media, websites, marketplaces, and retail marketing materials. Ensure all designs and videos meet company quality standards and brand guidelines. Verify product model names, specifications, prices, warranty details, and promotional information before publishing. Incorporate feedback from the marketing team and revise creative assets as required. Stay updated on emerging design trends, video editing techniques, creative formats, and technology industry developments. Manage multiple creative projects while maintaining accuracy, originality, and attention to detail.
Collaboration & Creative Planning:
Participate in brainstorming sessions for content ideas, product promotions, and brand campaigns. Coordinate with marketing, sales, e-commerce, and product teams to understand campaign objectives. Recommend creative approaches to improve audience engagement and product presentation. Manage creative tasks, deadlines, revisions, and production schedules. Maintain an organized library of templates, brand assets, product images, footage, and editable files.
Required Qualifications
Bachelor’s degree, diploma, or professional training in Graphic Design, Multimedia, Animation, Film Production, or related fields; a strong portfolio may substitute formal qualifications. Two to four years of relevant experience in graphic design, video editing, or multimedia content production. Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, Canva, and CapCut. Experience with AI video and photo production tools. Solid understanding of typography, color theory, composition, visual hierarchy, and layout design. Experience creating social media graphics, promotional advertisements, short-form videos, and marketing content. Knowledge of social media formats, video aspect ratios, resolutions, and export settings. Ability to manage deadlines, handle feedback, and juggle multiple projects simultaneously. Strong attention to detail and a creative, solution-oriented mindset.
Preferred Qualifications
Experience working with laptop retailers, computer hardware brands, gaming products, consumer electronics, or technology companies. Familiarity with laptop specifications, processors, graphics cards, RAM, SSDs, monitors, peripherals, and IT products. Proven ability to create product advertisements, technology-focused reels, unboxing videos, and promotional campaigns. Knowledge of motion graphics, kinetic typography, product animation, and visual effects. Basic skills in product photography, lighting, and studio shooting. Familiarity with Canva, CapCut, AI-assisted creative tools, and social media content workflows. Experience preparing web-ready graphics and e-commerce product images. A portfolio demonstrating strong design fundamentals, video editing, and commercial marketing content.
Performance will be measured by the quality, creativity, and consistency of design and video output; timely completion of projects; number of approved designs and videos delivered on schedule; accuracy of product presentation and promotional information; engagement metrics such as watch time and click-through rates; and adherence to brand guidelines and creative standards.