We are seeking a talented and adaptable Graphic Designer based in Karachi to join our Creative/Marketing team on a full-time basis. This role reports directly to the Director or Marketing Manager. The ideal candidate will have a passion for crafting strong brand identities, designing eye-catching product packaging, and producing engaging visual content across both digital and print media. A solid understanding of technical printing processes and outwork preparation is essential, as is the ability to translate creative concepts into technically accurate deliverables.
Key Responsibilities
- Branding & Identity: Develop and maintain comprehensive brand guidelines, including logos, typography, color palettes, and visual standards. Create cohesive brand identity designs for new products, campaigns, and company initiatives to ensure consistency across all touchpoints.
- Product Packaging Design: Design market-ready product packaging with meticulous attention to layout, branding, and structural details. Prepare print-ready dielines and outwork files, ensuring accurate measurements, bleeds, and color profiles. Collaborate closely with printers and packaging suppliers to guarantee technical precision and high-quality output.
- Print Design: Produce brochures, flyers, business cards, and other printed materials. Manage all technical printing aspects such as CMYK/PMS color management, finishing techniques, and print proof reviews to ensure flawless final products.
- Social Media Content: Design creative posts, stories, and advertisement visuals tailored for platforms like Instagram, Facebook, TikTok, and LinkedIn. Maintain brand consistency while aligning with current design trends to maximize audience engagement.
- Video Editing: Edit short-form videos and incorporate motion graphics for marketing campaigns, product launches, and social media promotions, enhancing visual storytelling and brand communication.
Required Qualifications
- Proven experience as a Graphic Designer with a focus on branding, packaging, and digital content creation.
- Strong expertise in technical printing and outwork design, including a thorough understanding of dielines, color separations, bleeds, and prepress processes.
- Proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects.
- Excellent creative sensibility combined with strong attention to detail and visual balance.
- Ability to manage multiple projects simultaneously while meeting deadlines efficiently.
- Effective communication skills and a collaborative approach to working within a team environment.
Preferred Qualifications and Benefits
- Experience in creating 3D mockups or product renderings is a plus.
- Basic knowledge of photography or on-set content creation will be advantageous.
- Familiarity with additional design tools such as Canva or Figma is desirable.
- We offer a competitive salary ranging from Rs70,000 to Rs150,000 per month.
- Join a creative and growth-oriented work environment with opportunities to work on diverse and innovative beauty and skincare brands.
- This position requires in-person attendance at our Karachi office.
If you are a motivated designer eager to contribute to dynamic branding and packaging projects while expanding your creative skill set, we encourage you to apply.