Graphic Designer & Videographer

The Graphic Designer & Videographer will be responsible for producing high-quality visual content across multiple brands on digital platforms. This role combines strong graphic design skills with expertise in video editing, motion graphics, and animation. The ideal candidate will be proficient in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro, capable of conceptualizing, designing, editing, and delivering engaging visuals that align with brand guidelines and marketing goals.

Key Responsibilities

Graphic Design & Creative Production: Design compelling graphics including social media posts, website banners, advertisements, newsletters, and other digital marketing materials. Develop creative concepts that adhere to brand standards and campaign objectives. Create visually appealing layouts, typography, and illustrations using Adobe Photoshop and Illustrator. Ensure consistent branding and design quality across all platforms. Adapt existing designs to various formats and dimensions as needed.

Video Editing, Animation & Motion Graphics: Produce and edit videos for social media, digital ads, product promotions, and marketing campaigns. Utilize Adobe Premiere Pro for professional video editing tasks such as trimming, transitions, sound synchronization, color correction, and final rendering. Use Adobe After Effects to create animations, motion graphics, animated text, visual effects, and engaging transitions. Develop short-form video content including reels and promotional videos, incorporating brand elements, music, subtitles, and storytelling techniques. Convert static designs into animated creatives and video advertisements when required.

Videography & Content Creation: Plan and execute video shoots for products, campaigns, and brand storytelling. Capture high-quality footage using appropriate cameras, lighting, and composition. Assist with shoot planning, storyboarding, shot selection, and creative direction. Ensure footage meets editing requirements and campaign objectives. Collaborate closely with the marketing team to develop creative video concepts.

Collaboration & Workflow Management: Work with the Digital Marketing team and other stakeholders to understand creative briefs, campaign needs, and deadlines. Manage multiple design and video projects simultaneously while maintaining quality. Keep organized records of project files, raw footage, edited videos, graphics, and final assets. Review all deliverables for visual quality, brand consistency, and technical accuracy before submission. Stay updated on emerging design trends, video formats, and animation techniques. Recommend creative improvements to enhance brand visibility and audience engagement. Perform additional tasks as assigned by management.

Required Qualifications

- Bachelor’s degree (required)
- Minimum 1 year of experience in graphic design and videography
- Proficiency in Adobe After Effects and Premiere Pro (minimum 1 year)
- Strong skills in Adobe Photoshop and Illustrator
- Practical knowledge of videography including camera operation, lighting, and framing
- Ability to translate briefs into engaging graphic and video content
- Experience producing digital content such as social media creatives, reels, and promotional videos
- Fluent in English
- Must be located in Karachi and able to work on-site

Core Competencies

- Accountability and ownership
- Integrity and ethical conduct
- Quality and attention to detail
- Reliability and time management
- Learning agility
- Initiative and proactivity

Role Competencies

- Proficient in graphic design, video editing, motion graphics, and creative content production
- Working knowledge of videography and visual storytelling
- Strong creativity and innovation skills
- Ability to maintain brand consistency and design quality
- Effective planning, organizing, and stakeholder management
- Good verbal communication and collaboration skills

Key Performance Indicators

- Maintain a creative quality score of 90% or above for all deliverables
- Ensure timely delivery of designs, videos, animations, and campaign assets
- Consistently uphold brand identity and visual quality
- Deliver video content that meets technical specifications and platform guidelines
- Minimize revisions due to avoidable errors
- Demonstrate effective use of After Effects and Premiere Pro
- Keep project files and assets well organized and accessible
- Contribute innovative concepts that enhance campaign effectiveness

Additional Details

- Location: DHA Phase 1, Karachi, Pakistan
- Working hours: Monday to Saturday, 9:30 am to 6:00 pm
- Salary range: PKR 90,000 to 130,000 per month
- Work arrangement: In-person

Candidates will be asked about their expected salary during the application process.