This role is responsible for driving key performance indicators related to sales, revenue, business development, mobile broadband, trade visibility, and channel universe development within a designated grid. The position also oversees the effective utilization of cell sites in the assigned area to maximize network performance and business outcomes.
Key Responsibilities
Sales:
Focus on revenue growth through 3G and 4G sales, including handset sales, by establishing new smartphone retail outlets and improving the quality of existing retailers. Ensure the quality of gross additions, specifically for 3G and 4G connections. Expand the channel network by identifying high-potential areas for SIM selling, mobile loading (ML), value-added services (VAS), mobile number portability (MNP), mobile broadband (MBB), electronic cards (ECATs), and postpaid services. Monitor and ensure franchises place timely purchase orders to maintain consistent stock availability.
Customer Services:
Manage end-to-end complaint resolution, customer satisfaction index (CSI) monitoring, quality assurance, and overall customer experience at franchise locations. Coordinate trade marketing activities to enhance brand visibility, including below-the-line (BTL) promotions, trade promotions, market splash events, product visibility, channel awareness, business development initiatives, and special events within the territory.
Planning:
Identify untapped areas within the assigned territory and guide teams to increase retail penetration. Assist Business Development Officers (BDOs) in planning efficient sales routes. Prepare and submit sales forecasts for SIMs, scratch cards, mini-loads, and recharge on a daily, weekly, and monthly basis to support effective sales planning. Collaborate with the Regional Sales Head to design localized sales promotions targeting areas with low sales performance and network utilization.
Team Management & Supervision:
Ensure that staff and retailers receive comprehensive training and are well-versed in company product knowledge. Conduct regular market visits to verify stock availability across the territory. Keep channel partners informed about updates related to standard operating procedures (SOPs), discipline, targets, and trade promotions.
Merchandising:
Oversee the availability of point-of-sale (POS) materials at retail outlets to support marketing and sales efforts.
Business Development:
Work closely with marketing and channel teams to coordinate BTL activities, trade promotions, business development initiatives, and special events within the grid.
Collaboration with Technical Team:
Maintain close collaboration with the regional technology team to ensure optimal utilization of network resources, including operational expenditure (OPEX), site availability, LTE high utilization, and 3G/4G accessibility.
Required Qualifications
Education:
A Bachelor’s degree is mandatory. An MBA degree is preferred.
Work Experience:
Candidates should have between 4 to 5 years of relevant experience in sales, business development, or a related field.
This position offers the opportunity to work in a dynamic environment focused on driving growth and enhancing customer experience through strategic sales and channel management. The role requires strong leadership, planning, and collaboration skills to achieve business objectives and optimize network utilization.