This role is responsible for driving key performance indicators related to sales, revenue, business development, mobile broadband, trade visibility, and channel universe development within a designated grid. The position also oversees the effective utilization of cell sites in the assigned territory to maximize network performance and market penetration.
Key Responsibilities
Sales: Focus on increasing revenue through 3G and 4G sales, including handset sales by establishing new smartphone shops and improving the quality of existing retailers. Ensure the quality of gross additions for 3G and 4G services. Drive channel expansion by identifying high-potential areas for SIM selling, mobile load (ML), value-added services (VAS), mobile number portability (MNP), mobile broadband (MBB), ECATs, and postpaid connections. Monitor timely purchase orders from franchises to maintain consistent stock availability.
Customer Services: Manage end-to-end complaint resolution, customer satisfaction index (CSI) monitoring, quality assurance, and overall customer experience at franchise locations. Coordinate trade marketing activities to enhance brand visibility through below-the-line (BTL) promotions, trade promotions, market splash events, and special business development initiatives within the territory.
Planning: Identify untapped areas within the assigned region and guide teams to increase retail penetration. Assist Business Development Officers (BDOs) in planning efficient sales routes. Prepare and submit sales forecasts for SIM cards, scratch cards, mini-loads, and recharge on a daily, weekly, and monthly basis to support effective sales planning. Collaborate with the Regional Sales Head to design localized sales promotions targeting areas with low sales performance and network utilization.
Team Management & Supervision: Ensure that staff and retailers receive comprehensive training and are well-versed in company products. Conduct periodic market visits to verify stock availability across the territory. Keep channel partners informed about standard operating procedures (SOPs), discipline, targets, and trade promotions to maintain alignment and motivation.
Merchandising: Oversee the availability and proper placement of point-of-sale (POS) materials at retail outlets to support sales and brand presence.
Business Development: Work closely with marketing and channel teams to coordinate BTL activities, trade promotions, business development efforts, and special events within the grid.
Collaboration with Technical Team: Maintain close collaboration with the regional technology team to ensure optimal utilization of network resources, including operational expenditures (OPEX), site availability, LTE high utilization, and 3G/4G accessibility.
Required Qualifications
Education: A Bachelor’s degree is mandatory. An MBA degree is preferred and will be considered an advantage.
Work Experience: Candidates should have between 4 to 5 years of relevant experience in sales, business development, or a related field within the telecommunications industry.
This position offers an opportunity to contribute significantly to the growth and efficiency of mobile broadband services and sales channels in a dynamic market environment. The role demands strong leadership, strategic planning, and cross-functional collaboration skills to achieve business objectives effectively.