Group Digital Marketing & Creative Executive

SPARS Group is looking for a creative and digitally proficient professional to oversee graphic design, social media, digital marketing, and brand communication across the Group and its affiliated companies. This role is essential in maintaining consistent branding, producing engaging digital content, and enhancing the online presence of all Group businesses.

Key Responsibilities

Graphic Design & Creative Content
Design a variety of marketing materials including social media posts, banners, brochures, flyers, newsletters, presentations, company profiles, and promotional items. Develop creative visuals for campaigns, events, announcements, and corporate communications while ensuring consistent branding and visual identity across all Group companies. Edit photographs and videos, creating short-form content such as reels and promotional videos. Prepare creative assets suitable for digital platforms, print media, and internal communications.

Digital Marketing & Social Media
Manage and maintain social media accounts for SPARS Group and its sister companies. Plan, create, and publish engaging content aligned with approved content calendars. Develop and execute digital marketing campaigns aimed at increasing brand awareness, audience engagement, and online visibility. Monitor social media trends, audience feedback, competitor activities, and platform updates. Support paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Google, subject to management approval. Track campaign performance and prepare regular reports detailing reach, engagement, leads, and other key metrics.

Group-Wide Brand Coordination
Collaborate with relevant departments and representatives from sister companies to understand their marketing and design needs. Ensure timely delivery of creative materials for various business units. Develop company-specific content while maintaining the overall Group brand identity.

Website & Online Presence
Assist in updating company websites, landing pages, and online business profiles. Ensure all published content is accurate, professional, and consistent with the Group’s branding. Coordinate with HR and IT teams for website updates and technical marketing requirements.

Reporting & Coordination
Prepare monthly reports on digital marketing and social media performance. Maintain a content calendar to track pending tasks, campaign deadlines, and deliverables. Obtain necessary approvals from the Corporate Head of Marketing before publishing official content or launching campaigns. Perform additional creative and digital marketing duties as assigned by management.

Required Qualifications

A bachelor’s degree in Graphic Design, Marketing, Digital Media, Mass Communication, or a related field is required. Candidates should have a minimum of 2–3 years of relevant professional experience in graphic design and digital marketing. A demonstrable portfolio showcasing graphic design work, social media creatives, and digital campaigns is essential. Experience managing multiple brands or business accounts is advantageous. Fresh graduates with a strong portfolio may be considered at management’s discretion.

Required Skills

Proficiency in Adobe Photoshop, Illustrator, Canva, or equivalent AI design tools is necessary. Working knowledge of video editing software such as CapCut, Premiere Pro, or similar applications is expected. A solid understanding of social media platforms, content planning, digital marketing strategies, and audience engagement is important. Basic familiarity with Meta Business Suite, Google Analytics, Google Ads, and social media insights is required. Strong creative thinking, visual communication, writing, and proofreading skills are essential. The candidate must be able to manage multiple assignments, meet deadlines, and coordinate effectively with different departments. Attention to detail, initiative, adaptability, and a professional work ethic are critical for success.

This is a full-time, on-site position based at the SPARS Group Head Office in Islamabad. The standard working hours are Monday to Friday, from 9:00 AM to 5:00 PM. The monthly salary range for this role is Rs100,000 to Rs120,000.

Work Location: In person at the SPARS Group Head Office, Islamabad.