Growth Marketer – Acquisition

We are seeking a Growth Marketer – Acquisition to join TheSkinFit and play a pivotal role in driving consistent month-over-month growth in new customer acquisition. This position involves developing and implementing acquisition strategies, identifying growth opportunities, and closely collaborating with the Growth, Marketing, and Commercial teams to transform insights into actionable growth initiatives. The ideal candidate will be data-driven, analytical, and passionate about optimizing customer acquisition through innovative experiments and performance tracking.

Key Responsibilities

- Develop and execute monthly strategies aimed at increasing new customer acquisition.
- Monitor and analyze acquisition performance across various channels, campaigns, product categories, offers, and customer segments to identify gaps and opportunities.
- Utilize e-commerce growth frameworks such as RFM (Recency, Frequency, Monetary), customer segmentation, cohort analysis, funnel analysis, CAC/LTV metrics, and customer journey mapping to uncover growth potential.
- Design, implement, and track growth experiments involving different audiences, creatives, offers, products, landing pages, and campaigns.
- Collaborate closely with Growth, Marketing, and Commercial teams to develop and launch acquisition initiatives.
- Translate complex data and customer insights into clear, actionable recommendations to enhance acquisition efforts.
- Track and report on key acquisition metrics including new customers, CAC/CPA, conversion rate (CVR), average order value (AOV), return on ad spend (ROAS), and revenue from new customers.
- Prepare regular performance updates highlighting drivers and barriers to new customer growth.
- Continuously research emerging acquisition opportunities, evolving customer behaviors, product trends, category developments, and market dynamics.

Required Qualifications

- 1 to 2 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, E-commerce, or a related field.
- Foundational understanding of e-commerce growth strategies and customer acquisition principles.
- Familiarity with analytical methods such as RFM, cohort analysis, segmentation, funnel optimization, CAC/LTV calculations, and experimentation frameworks.
- Basic knowledge of Meta Ads and Google Ads platforms.
- Proficiency in working with data and tools including Google Analytics 4 (GA4), Shopify, Excel or Google Sheets, and reporting dashboards.
- Strong analytical mindset with excellent problem-solving skills.
- Ability to interpret data and convert insights into actionable growth opportunities.
- Demonstrated ownership, curiosity, and a proactive approach toward experimentation and continuous learning.

Preferred Qualifications and Benefits

- This role is based onsite at MACHS Karachi, with working hours from Monday to Friday, 10:00 AM to 7:00 PM.
- The position offers a competitive monthly salary of up to Rs90,000.
- You will own the end-to-end process of strategy creation, performance tracking, opportunity identification, and cross-team collaboration to ensure sustained growth in new customers.

This is an excellent opportunity for a motivated growth marketer eager to make a measurable impact within a dynamic e-commerce environment. If you thrive in a data-driven culture and enjoy working collaboratively to unlock growth potential, this role at TheSkinFit could be the perfect fit.