Growth Marketer (Intern & Associate)

This role is focused on growth marketing, combining content creation for niche B2B markets and consumer digital products with high-quality brand storytelling for RipeSeed. The ideal candidate will be adept at switching between two key content modes: crafting conversion-driven hooks that drive signups, installs, and demos, and producing polished, credible brand content that reflects RipeSeed’s values and expertise. You will work hands-on with AI tools across video, audio, images, and text, starting with organic content and progressing to paid advertising campaigns.

Key Responsibilities

- Develop and publish short-form content (Instagram Reels, TikTok, YouTube Shorts, X) using AI tools to enhance speed and quality.
- Write and test a variety of hooks categorized by style such as pain points, before/after, myth-busters, POV, and demos.
- Create UGC-style scripts including customer testimonials and product demonstrations.
- Conduct A/B testing on hooks, captions, and calls to action, maintaining a shared log of successful strategies.
- Track and analyze conversions using UTM links, link-in-bio data, and signup/install metrics, providing weekly reports.
- Research customer language by mining reviews, Reddit discussions, and competitor ads.
- Plan and produce tailored brand content for RipeSeed’s platforms, including founder insights, case studies, behind-the-scenes stories, and client work.
- Translate product development and team achievements into thoughtful, credible narratives aligned with the RipeSeed brand voice.
- Transition successful organic hooks into paid ad campaigns on Meta (Facebook and Instagram) and TikTok, managing ad creative development, test structuring, and performance analysis focusing on cost per install, cost per lead, and return on ad spend.
- Refresh ad creatives proactively to maintain or improve campaign performance.

Required Qualifications

- Strong AI-first mindset with the ability to quickly learn and apply new AI tools for video, image, voiceover, music, and copy creation (e.g., generative video, AI avatars, voice cloning, image generation, large language models).
- Willingness to experiment continuously with new tools and replace outdated ones promptly.
- Excellent taste and judgment to distinguish polished, credible content from generic material, understanding when quality outweighs reach.
- Versatility in voice and tone, capable of switching between punchy, conversion-focused messaging and thoughtful, personalized brand storytelling.
- A portfolio demonstrating real results, preferably including conversions; AI-generated work is accepted.
- Skilled short-form copywriter with a clear understanding of what makes an effective hook.
- Active daily user of TikTok, Instagram Reels, and YouTube Shorts, familiar with current content formats.
- Comfortable working with data, spreadsheets, and analytics, prioritizing measurable results over aesthetics.
- Strong written English skills and ability to manage deadlines independently.

Preferred Qualifications and Benefits

- Experience with traditional video editing software such as CapCut or Premiere is advantageous but not mandatory.
- Familiarity with Meta Ads Manager or TikTok Ads platforms.
- Background in marketing for SaaS, mobile apps, or home services sectors.
- Knowledge of GA4, UTM parameters, and App Store analytics.
- Confidence on camera or with voiceover work, whether real or AI-generated.
- Experience in direct-response copywriting.

Compensation and Work Location

The position offers a monthly salary range of Rs50,000 to Rs150,000. This is an in-person role.

Candidates are encouraged to apply by submitting a portfolio showcasing measurable results along with three sample hooks. Shortlisted applicants may be invited to complete a trial task involving the creation of hooks and short scripts for a digital product or a RipeSeed brand post, with the freedom to use any AI tools and disclose which ones were used.