Posted 5 days ago 12 views
We are seeking a skilled Digital Marketing Manager to join a UK-based restaurant franchise business operating from Johar Town, Lahore. This onsite role requires managing the digital presence and marketplace performance of approximately 14 UK franchise stores across platforms such as Uber Eats, Just Eat, Deliveroo, and Google Business Profiles. The position operates Monday to Friday from 12 pm to 9 pm and demands a strategic approach to promotional planning, commercial analysis, and online reputation management to drive sales growth, profitability, and customer satisfaction.
Key Responsibilities
- Manage and oversee Uber Eats, Just Eat, and Deliveroo merchant portals for all franchise locations.
- Plan, launch, and optimize promotional campaigns to maximize return on investment.
- Analyze sales data, customer behavior, promotional effectiveness, and profitability metrics.
- Prepare weekly and monthly commercial performance reports with actionable recommendations.
- Optimize menus, pricing strategies, and platform visibility to enhance sales.
- Monitor competitor activities and identify new commercial opportunities.
- Respond professionally and promptly to customer reviews on all relevant platforms.
- Identify recurring customer issues and collaborate with operations teams to improve the overall customer experience.
- Maintain high online ratings and improve response times to customer feedback.
- Liaise regularly with UK franchise owners and delivery platform account managers.
- Stay updated on platform developments and recommend innovative growth initiatives.
Required Qualifications
- Minimum of 3 years’ experience managing digital marketplaces, preferably within the restaurant, quick-service restaurant (QSR), or food delivery sectors.
- Proven expertise using Uber Eats, Just Eat, and/or Deliveroo merchant platforms.
- Strong analytical skills with advanced proficiency in Microsoft Excel; experience with Power BI or Looker Studio is a plus.
- Excellent spoken and written English, with the ability to communicate confidently with UK-based stakeholders.
- Strong commercial mindset, high attention to detail, and the ability to manage multiple locations simultaneously.
- Bachelor’s degree in Marketing or a related business discipline.
Preferred Qualifications and Benefits
- Experience working with multi-site restaurant or franchise businesses.
- Demonstrated success in driving key performance indicators such as online sales growth, promotional ROI, order volume, average order value, customer acquisition and retention, online ratings, review response times, reporting accuracy, and profitability improvements.
This role offers the opportunity to work closely with an established UK franchise network while leveraging your digital marketing expertise to influence growth and customer engagement. The position is based onsite in Johar Town, Lahore, with a consistent afternoon shift schedule.
HR Ways is a leading technical recruitment firm engaged by over 300 employers worldwide, supporting companies across diverse markets including SaaS and startups. We specialize in connecting top talent with exciting opportunities globally.
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