Growth Marketing Manager

We are looking for a Growth Marketing Manager to join a dynamic client company based in Lahore, Pakistan. This full-time, on-site role reports directly to the Chief Operating Officer (COO) and focuses on driving customer acquisition, outbound demand generation, and pipeline growth. The ideal candidate will be highly analytical, tech-savvy, and proficient in leveraging automation, AI tools, and multi-channel outreach to generate a consistent flow of qualified leads.

Key Responsibilities

LinkedIn Outreach & Prospecting
- Execute targeted LinkedIn outreach campaigns using automation tools.
- Identify Ideal Customer Profiles (ICPs) and develop high-quality prospect lists.
- Craft personalized messaging, connection requests, and follow-up sequences.
- Monitor campaign performance and continuously optimize messaging to boost engagement.

Email Marketing & Multi-Channel Campaigns
- Design and manage automated email sequences aligned with the sales funnel.
- Create educational and value-driven email content focused on AI transformation.
- Conduct multi-touch outreach combining LinkedIn, email, and other platforms.
- Ensure strong email domain health, deliverability, and maintain list hygiene.

Lead Generation & Pipeline Development
- Develop lead magnets such as case studies, whitepapers, audits, and webinars.
- Implement automation workflows to guide leads through awareness, consideration, and qualification stages.
- Schedule qualified meetings for the sales team and track pipeline progression.
- Own key performance metrics including conversion rates, meetings booked, and pipeline value.

Tools, Systems & AI Utilization
- Evaluate and deploy tools for outreach, CRM, and marketing automation.
- Utilize AI tools for personalization, productivity, and performance optimization—this is a mandatory skill.
- Maintain thorough documentation for workflows, templates, and standard operating procedures.

Strategy, Insights & Collaboration
- Collaborate closely with the COO to align growth initiatives with revenue goals.
- Provide insights on market trends, competitor strategies, and customer objections.
- Conduct continuous A/B testing of messaging, offers, and funnels to improve customer acquisition cost (CAC) and sales efficiency.
- Propose innovative ideas, strategies, and experiments to accelerate growth.

Required Qualifications
- Minimum of 2 years of hands-on experience in B2B marketing, sales, or business development.
- Proficient with LinkedIn outreach tools such as Apollo, Lemlist, Clay, Hunter.io, or similar platforms.
- Practical experience with email marketing platforms and CRM systems like HubSpot, Mailchimp, or Pipedrive.
- Solid understanding of sales funnels, lead magnets, and outbound marketing strategies.
- Excellent command of English, both written and verbal, with strong copywriting skills.
- Proven experience using AI tools for content creation, analytics, and automation is essential.
- Self-motivated, well-organized, and capable of managing workload and goals independently.

Preferred Qualifications
- Background in B2B SaaS, technology, or enterprise marketing environments.
- Experience working within mid-sized organizations (50-500 employees).
- Familiarity with growth hacking techniques, A/B testing, and data-driven marketing approaches.
- Basic understanding of AI, machine learning concepts, or enterprise technology solutions.

This role offers the opportunity to work at the forefront of growth marketing by integrating cutting-edge AI and automation tools within a fast-paced, results-driven environment. If you are passionate about driving measurable growth and enjoy working autonomously with a strategic mindset, this position is an excellent fit.